The mayor of Adeje, José Miguel Rodríguez Fraga, alongside the mayor of Arona, José Julian Mena and of San Bartolomé de Tirajana, Marco Aurelio Pérez, were in Madrid this morning to take part in the foundation of a new alliance of the most imporatant tourism destinations in Spain, a move that has the full backing of the World Tourism Organisation, in whose headquarters the alliance was signed, as well the CEHAT, the Spanish federation of hotels and apartments.
There were five other boroughs also present as founder members, Salou, Benidorm, Calviá, Lloret de Mar and Torremolinos. The national secretary for state for tourism, Matilde Asián, was in attendance, with the WTO director for relations, Carlos Vogeler, and the president of CEHAT, Juan Molas. The eight destinations between them host 10.5 million visitors annually.
The new alliance has a number of objectives, among those being the restoration of a working dialogue between administrations, local, regional, national and European. They also will be working to create a level of participation among the different member destinations in applying for public funding, given their strategic importance for the national economy. This will in turn assist in improving infrastructures and offering quality service, both for residents and visitors.
Rodríguez Fraga said “with this initiative we want to intensify promotion and development and advances geared towards the improvement of the product and the destination. Our main objective will be to improve the destinations, and create local wealth and quality employment, always bearing in mind the wellbeing of the people working and living in the destination”.
He added, “We believe the coming together of these 8 important boroughs will also help in the advanced use of new technologies in development and innovation and promote co-operation between the different administrations, companies and agencies involved in the sector”.
Arona mayor José Julian Mena said “all our destinations play key roles in the local and national economy and they all experience pressure on the resources and the infrastructures available, which in turn has an effect on our residents. This is why we have to look for further investment from regional, national and European authorities”. Marco Aurelio Pérez, mayor of San Bartolomé de Tirajana,added that this was a great step forward and would assist in the work along the Maspalomas-Costa Canaria regions.
Department of Communications