The Canary Islands – the Hawaii of Europe

Credit: freeimages.com christopher bruno

Credit: freeimages.com christopher bruno

 

 

 

 

“Surfing has a lot to do with sustainable development in a tourism destination”
Adrián García Perdigón, professor of Sociology and Anthropology at the University of La Laguna, told students yesterday that surfing is very much a part of the economic motor of the Canary Islands, and the islands were considered the Hawaii of Europe given their excellent waves throughout the year.

García Perdigón spoke as part of the Adeje Summer University on the theme of surfing and tourism, emphasising the importance of the sport as a tourism generator, and the waves “as a resource that generate a sustainable economy as well as a culture related to a global phenomenon – surfing”.

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Las Américas, La Caleta in Adeje, Taganana, Anaga, Valle Guerra, Punta de Hidalgo, El Médano, Pozo Izquierdo or Jandía, just some of the locations cited by the expert as surfing top spots, as well as important centres for tourism in the islands. And given the year-round climatic conditions, the Canarias is an excellent choice for surfers whatever the season. He also referred to the parallel economic advantages to promoting surfing here – fashion, music, image, materials, etc.

“The average cost of a surfer staying in the Canarias and practising her or his sport is €30 a day, so annually this sport generates an income of about six billion dollars globally and over half of those who are surfers on holiday also spend time and money on other, nature-related, sports such as mountain walking or climbing. In other words, these are tourists with a vested interested in the environment and while on holiday will care for their surroundings with the intention of leaving a place as they found it”, said García Perdigón.

It follows, he continued, that there needs to be a symbiosis between the local environment and the local population who also need to be made aware of the relevance and importance of caring for the location. “We’re not just talking about promoting surfing as a tourism activity, but also creating complementary activities which are also sustainable, such as surfing schools, though currently these are operating without proper legislation”.
There are currently over 1,000 surfers registered here, “although we do realise that many more practise the sport”. Statistics show that most of those who surf are under 30 years of age, and the sport is very popular among young women, which isn’t surprising with role models such as Alexandra Rinder, Marina Taylor and Iballa Ruano, top class surf and body board stars. And while surfing as a business might be relatively new in the Canarias it is a proved economic motor in other parts of the world with over 10 million surfers globally.

Sports galore in Adeje this weekend

 

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The Adeje Surfing Shark bodyboard and the Cabildo cycling cup final will see sports take the headlines in Adeje this weekend.

For body boarders La Caleta will be the place to be at as they take to the waves from 4pm this Friday in one of the most important events of the year in the Canarian Surf Federation’s calendar. The conditions this weekend should be perfect for the surfers, with the competition running through Friday and Saturday, and spectators are welcome to pop down to La Caleta to see the action. More information and results on http://www.fcsurf.es/.

Just up the road in Tenerife Top Training cyclists will be battling it out for the Cabildo Cup, which is organised in conjunction with Adeje council, and will see races at different levels, Elite-Sub 23, Master-30, Master-40, Junior y Cadet. This is the seventh and last round in the island competition, with each category very open going into the final stages. Thanks to the great work of the Adeje Fortín cycling club this event should be a huge success.

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Get Up, Get Out, Get Summer

puntito de verano

For the month of July young people in Adeje have a wealth of interesting ways to pass the time and get out of the house!
If you are aged 12 to 15 years of age you can take part in different sporting events under the El Puntito project, organised by the Adeje Casa de la Juventud/Youth Centre. Activities fall under a number of different categories – educational, recreational, language, workshops, excursions, courses in social networking, workshops in cooking, crafts, surfing, a camp in Buenavista del Norte, sailing school, and a visit to the marine classroom in El Puertito.
According to councillor Adolfo Alonso Ferrera the list of activities offers summer alternatives for the young people and a healthy and safe alternative, “with the safety and care of those taking part guaranteed”. He added, “the programme we have designed brings together various elements, not just recreational, as we understand that its also an ideal way to use the time to reinforce other tools, such as language”.
Anyone interested in taking part should contact the Adeje youth centre to find out more about the courses and costs and details of registration.
El programa a realizar es muy variado, desde el primer y hasta el último día, habrá diferentes alternativas a realizar: talleres de inglés, redes sociales, pulseras, cupcake, surf, recorrido por el casco histórico, campamento en Buenavista del Norte, excursión al Siam Park, escuela de vela en Playa San Juan, charla y visita al aula marina en El Puertito y a la playa La Pinta.