Adeje’s El Beril beach reopens

The Playa del Duque Norte beach in El Beril, Costa Adeje, reopened today after an extensive reformation project costing in the region of two million euros, paid for by CIO, the Compania de las Islas Occidentals. The new beach has a longitude of 400 metres of brown sand, sea access for bathers with special mobility needs and new shower and shade zones. Alongside the existing beach area this strand now stretches for 1.3 kilometres.

The new beach concession is held by Sociedad Urbanizadora El Beril S.A. The inauguration of the new beach area was attended by the provincial government sub-delegate Guillermo Díaz Guerra, the Tenerife Cabildo president Carlos Alonso, the regional deputy minister for tourism, Cristóbal de la Rosa, the provincial coasts department head José Manuel Fojo Barroso, the Adeje mayor José Miguel Rodríguez Fraga, Adeje councillor for urbanism Ermitas Moreira, Uberto Rodríguez, urban technician, and the president of CIO, Francisco Javier Zamorano.


Guillermo Díaz Guerra welcomed the “effort made by the CIP” on this important part of the zone, one that also creates jobs locally. Cabildo president Carlos Alonso said, “The opening of the Bahía del Duque marked a change in the focus of development of the tourism model here in Tenerife. The Adeje council have also worked to consolidate the tourism development model which we see the fruit of today, with a new beach and hotels undergoing renovation, allowing the destination to remain competitive thanks to the quality on offer, which in turns works to reinforce client loyalty, all done within sustainable criteria”.

Cristóbal De la Rosa assured that “this kind of initiative improves the quality of the tourism offer as much for visitors as residents. And thanks to the cooperation between private and public bodies we can ensure that this part of the coast is also more accessible to more people”.

The Adeje mayor José Miguel Rodríguez Fraga explained that “we have incorporated new infrastructures during a process of renovation and reinvestment to work to maintain our position as a leading destination and improve the beach for the residents of Adeje as well as our visitors. The success of the project shows, yet again, what can be achieved when public and private bodies work together”.

According to Zamorano, “the Playa del Duque Norte meets the needs of the residents and visitors for a larger beach with excellent services and comfort levels. The new beach contributes to the improving destination and gives added value to the zone and Adeje in general. For CIO this is another chapter in our commitment to continue to invest in the development of a top quality tourism resort. Furthermore the fact that this is happening when we are also celebrating the 25th anniversary of the opening of the Hotel Bahía del Duque is a great source of pride”.

The reformation project followed lines of sustainable development and environmental protection taking care to reserve the dikes that continue to protect the zone. There are now also three distinct access lines to the beach for special needs beach visitors and bathers with pathways connecting to the sea. A series of palm trees have also been planted to add extra natural shade to parts of the beach.

Showers and foot rinse zones are now installed at each beach entrance/exit point, there are wooden walkways and recycling rubbish bins. There is also a sun bathing zone with shade and showers for those with mobility challenges. The beach has a lifeguard service, sunbeds and parasols..

 

 

“Tourism is more than promotion and marketing…”

At the most recent meeting of the AMTC, the Association of Tourism Towns in the Canarias, held in Arona, the committee released details of the first public conference of the body, ratified the selection of the technical secretariat of the association and welcomed new members.

Present at the meeting were the association president, Adeje mayor José Miguel Rodríguez Fraga and the mayors of San Bartolomé de Tirajana, Marco Aurelio Pérez, of Arona, José Julian Mena, of Guía de Isora, Pedro Martin, as well as councillors Mencey Navarro and Alba Medina (Mogán), Ermitas Moreira (Adeje), David Peréz (Arona) and José Miguel Mena (Guía de Isora).

The meeting approved the membership of the borough of Pájara to the association, and the assumption is that over coming months other tourism boroughs will be joining as well.

Discussion was also held regarding the structure of the up and coming association conference, to be held on June 15th and 16th in the Costa Adeje Tourism Development Centre (CDTCA), the aim being, “to create a space for dialogue and exchange which will open new avenues for the advancement of the tourism model for the Canary Islands”, according to the association president.

The structure of the event will see up to 100 targeted individuals invited to participate, individuals from different public and private sectors, trades unions, education centres, national and international organisations including the World Tourism Organisation. Among issues to be discussed will be sustainable growth, training and employment in the sector, digitalisation and planning.

The conference is not, however, being planned as a forum or congress, “instead we want this to be a meeting place, an open participative body where authorities, intellectuals, workers and business can bring genuine proposals for discussion. Where we look beyond the description of tourism as solely a matter for promotion and marketing, where we recognise the need for serious ground work, in hotels, in the complementary industry, in infrastructure and services”, argued José Miguel Rodríguez Fraga, “matters in which all town councils must be protagonists as it is they who must actively manage in this regard”.

The AMTC committee also accepted an invitation from the business forum, ‘Futurismo 2018’, to be held in Arona, where mayors of tourism towns will discuss relevant issues and needs of the most important tourism destinations in the Canaries, the sector which sustains the economy of the region. La I Conferencia de Municipios Turísticos de Canarias se celebrará el 15 y 16 de junio en Adeje

Adeje signs up to sustainable tourism

 

The Adeje mayor, José Miguel Rodríguez Fraga, met with the president of the Institute for Responsible Tourism, the ITR, Tomás de Azcárate y Bang, this week and on behalf of the borough signed an official ‘letter of commitment’ to sustainable tourism. This commitment to the ITR will allow Adeje access tools and communication platforms for the promotion and development of new models of production and tourism consumption favouring cultural diversity, peace and sustainable development within the industry, contributing, says the document, to a world based on understanding and a respect for our social/cultural heritage and nature, that is shared by humankind.

The document also underlines a firm commitment to advance a new model of sustainable tourism. This is to be based on the pillars of cultural diversity and social responsibility, sharing a common future and defining a series of strategic actions which will promote international debate on problems relative to such matters and their relation with the tourism industry as well as social, professional and scientific forums.

“This initiative fits perfectly with the philosophy we have already embraced in Adeje: responsible tourism, tourism for the people. Tourism has to contribute, primarily, to the wellbeing of those who live from it, and following on from that, must open up the possibility for collective enrichment, where individuals are more open, show greater respect”, said the Adeje mayor who added, “tourism is also a great opportunity for our world today, and should be linked to the environment, as well as the society, and promote respect for cultures and ways of life.”

He also stated that “training is fundamental in all aspects, and in tourism even more essential. We are determined to defend the premise that tourism is a source of wealth which we have to see diversify and one that at the same time serves to enhance our Canarian identity”.

Tomás de Azcárate y Bank agreed that people have a key role to play in the evolution of inclusive tourism, “where cultures, traditions and local knowledge is respected in all its forms, as well as valuing the development of ethical and sustainable tourism”.

By signing up to the programme Adeje will contribute to and benefit from an exchange of good tourism practises geared towards the formation of a responsible industry. They will be part of a series of programmes for specialised tourism training and education, using cultural diversity as an essential tourism resource.

The ITR was formed following an international conference on global sustainable tourism held in Lanzarote in 1995, and the body was granted permanent status with the backing of UNESCO in 1997.
Department of Communications