For the second year running some of Europe’s top models will strut their stuff on the sand, here in Costa Adeje.
The Tenerife Fashion Beach Costa Adeje is taking place in various formats all this week, with the main fashion show taking place on a specially constructed catwalk on the Playa del Duque beach on Friday evening – this event isn’t open to the public as it is for the fashion press and blogging elite who have flowing into Adeje for the event.
During the week there was also a casting held in the Hard Rock Hotel to seek out new modelling talent with over 100 young men and women turning up to see if they have what it takes to make the cut. Tomorrow, Thursday, the official presentation of the models who will take to the catwalk on Friday is on, and tomorrow evening there will be a beach and sports-wear show on Fañabe beach showing clothing available here in the shops from Tenerife labels as well as new lines from intenational houses such as Seco Seco, Lava Sport, Pi-314 and Faro Bag , Anana Wear, Yang Shuang and Maillot Soralla.
On Friday the main event on the Playa del Duque takes place, with collections from Ola Olita, Ananas Wear and Milena Rodher in the New Talents section, followed by new lines from The Knot Company, Noemí Felipe, Zooo Society, Arena Negra y Sedomir Rodríguez de la Sierra, Bea de la Rosa, Lava y Locaplaya, Aurelia Gil, Hipertrófico, Román Peralta, Entreaguas, Miss Bikini and Karl Lagerfeld. The show will be presented by Spanish television personality Nieves Álvarez and Israeli actor, producer and influencer Eliad Cohen.
The fashion week comes to an end on Saturday with a comercial ‘showroom’ event.
The Tenerife Fashion Beach Costa Adeje, continuing on its success last year, is being flagged as an excellent opportunity to promote “fashion and climate” and the multitude of delights Costa Adeje has to offer. The Adeje tourism councillor Ermitas Moriera welcomed “the international bloggers and influencers working in the fashion world as they now also have a chance to get to know, at first hand, what we offer as a destination”.