Fashion on the beach…

For the second year running some of Europe’s top models will strut their stuff on the sand, here in Costa Adeje.

The Tenerife Fashion Beach Costa Adeje is taking place in various formats all this week, with the main fashion show taking place on a specially constructed catwalk on the Playa del Duque beach on Friday evening – this event isn’t open to the public as it is for the fashion press and blogging elite who have flowing into Adeje for the event.

During the week there was also a casting held in the Hard Rock Hotel to seek out new modelling talent with over 100 young men and women turning up to see if they have what it takes to make the cut.  Tomorrow, Thursday, the official presentation of the models who will take to the catwalk on Friday is on, and tomorrow evening there will be a beach and sports-wear show on Fañabe beach showing clothing available here in the shops from Tenerife labels as well as new lines from intenational houses such as Seco Seco, Lava Sport, Pi-314 and Faro Bag , Anana Wear, Yang Shuang and Maillot Soralla.

On Friday the main event on the Playa del Duque takes place, with collections from Ola Olita, Ananas Wear and Milena Rodher in the New Talents section, followed by new lines from The Knot Company, Noemí Felipe, Zooo Society, Arena Negra y Sedomir Rodríguez de la Sierra, Bea de la Rosa, Lava y Locaplaya, Aurelia Gil, Hipertrófico, Román Peralta, Entreaguas, Miss Bikini and Karl Lagerfeld. The show will be presented by Spanish television personality Nieves Álvarez and Israeli actor, producer and influencer Eliad Cohen.

The fashion week comes to an end on Saturday with a comercial ‘showroom’ event.

The Tenerife Fashion Beach Costa Adeje, continuing on its success last year, is being flagged as an excellent opportunity to promote “fashion and climate” and the multitude of delights Costa Adeje has to offer.  The Adeje tourism councillor Ermitas Moriera welcomed “the international bloggers and influencers working in the fashion world as they now also have a chance to get to know, at first hand, what we offer as a destination”.

 

 

 

 

Fashion beach casting call!

“Tenerife Fashion Beach Costa Adeje” organised by the Cabildo and the Adeje Council, is widening the net in a search for new local talent. The event, which brings together tourism and fashion, is on October 15th and 20th.
New Face casting will be offering a chance to 20 young people from the island to take their first step into the world of professional modelling. The lucky 20 will be offered a photography session and take part in one of the designer shows during the event.
Efraín Medina, Cabildo vice president, said these kinds of projects were welcome as they allowed the fashion sector generate new commercial opportunities and also brought the textile industry closer to the public.
Adeje’s tourism councillor Ermitas Moreira said that it was important as “every year we are looking at new ideas for the zone and the new casting would create new promotional opportunities while also giving young people from the area a start in the fashion business.” She added that it was important to remember that the Tenerife Fashion Beach Costa Adeje promoted both the sector and the destination and the fashion business itself attracted visitors and was in line with the top class hotels in the zone. Last year a wide selection of national and international designers used the event to show their clothes in the spectacular beach setting.
The casting for new models will be at the Hard Rock Hotel in Adeje, on October 15th from 4pm to 7pm.

 

Model turn out for fashion press call

 

This morning Siam Mall hosted many of the international models who are in Adeje to take part in the Tenerife Fashion Beach Costa Adeje show tomorrow.

Alongside the models and event organisers were Adeje councillors for tourism, Ermitas Moreira García and for local economic development Manuel Luis Méndez Martín as well as Siam Mall director Hugo Gil and Edgar Magdalena, technical director of tomorrow’s show.

Both politicians underlined the importance of the event in “tourism promotion of the borough” adding that the show would “open up the way for increased diversity in the local economy as well as showing off the attractive possibilities of the destination”.

Hugo Gil said events of this kind helped promote the textile industry and Siam Mall would continue to support these initiatives in the fashion and local business sector.

Edgar Magdalena thanked those present, the Adeje Council as well as the Tenerife Cabildo for their support and of course the models who had travelled from many different parts of the world to take part.

 

Department of Communications