Black sea delegation in Costa Adeje!

 

A group of councillors from the Bulgarian resort were in Adeje to discuss tourism development ideas

A group representing the Nessebar town council have been in Adeje on a fact-finding tour, and yesterday had a working meeting with members of the Adeje council to quiz them on how this town has evolved into one of the leading European holiday destinations in the last thirty years.

Leading the Bulgarian delegation was Rumen Kulev, president of the local Nessebar council, accompanied by elected officials and departmental heads, with Carmen Rosa González, Manuel Luis Méndez and Zebenzui Chinea representing Adeje at the round table. Also present and open to answering questions from the visiting delegation were Robert Ucelay, president of CEST (South Tenerife Business Circle), Jordi Esplugas (Association of Adeje Commerce and Enterprise), and those responsible for the ExpoVida project, a health tourism initiative under construction in the borough.

The visitors were interested in how the borough of Adeje evolved from its designation as a mainly rural town to embracing tourism in a sustainable manner. They were also interested in issues such as traffic management, and the parallel developments of alternative types of tourism to ‘sun and beach’.

Nessebar is one of the most well-known tourist destinations and seaports on the Black Sea, in what has become a popular area with several large resorts—the largest, Sunny Beach, is situated immediately to the north of Nessebar. It has a resident population of about 12,000, though caters for

Archaelogical studies have confirmed five chronological periods of urbanisation on the peninsula surrounding Nessebar through the end of the second millennium B.C., which included the Thracian protopolis, the Greek colony Mesambria, a Roman-ruled village to the early Christian era, the medieval settlement and a Renaissance era town, known as Mesemvria or Nessebar. Historically the town has, on several occasions, found itself on the frontier of a threatened empire, and as such it is a town with a rich history. Due to the city’s abundance of historic buildings, UNESCO added Nessebar to its list of World Heritage Sites in 1983.

 

 

 

 

 

 

 

 

AMTC offer to regional govt

The meeting of mayors and councillors of Canarian tourism boroughs discussed their presence at Fitur

The AMTC, the association of tourism boroughs, held their general assembly in Gran Canaria at the start of the week, with the key point being the presence of the association in the next Spanish international tourism trade fair Fitur, which takes place in January 2019. Last year the AMTC had an independent stand.

Following a number of discussions the association have now decided to negotiate with the regional Canarian government regarding the option of a united presence at the next event. However the suggested unification on a single stand will not mean that the AMTC will lose their individual identity at Fitur, considered one of the most important tourism trade fairs in the international sector. What it will mean, suggest the association, is that agents working in the tourism industry can do so under a united banner.

The meeting also spent some time looking at the issues of holiday lets

Smart Data and new tourism

 

Smart Data was the central theme at the XIX International Tourism Forum this week, held in Benidorm, with the participation of a number Spanish mayors including Adeje’s Jose Miguel Rodríguez Fraga. Also present were mayors from Lloret de Mar, Salou, Torremolinos, Benidorm, San Bartolomé de Tirajana and Calviá, and the Arona councillor for tourism.

The Adeje mayor highlighted what is now being called the fourth industrial revolution, in other words new technologies in communication and information which are affecting and changing the tourism sector. This was also in the context of Adeje’s recent awarding of top points for the Adeje, Intelligent Tourism Destination project at a national level.

The project sees the practical application of new technologies in improving the efficiency of tourism services, and services to residents, improving environmental care and generating an interchange of data to improve the borough in general for everyone. The project deals with everything from rubbish collection to parking, beach occupancy, and water in public showers, etc., in general “the efficiency of public services”, the mayor told the forum. “We are also committed to the reduction of contaminated emissions”, he added.

Following the public session the mayor and Adeje councillor for tourism Ermitas Moreira, took part in a meeting with the national alliance of ‘sun and beach’ boroughs. One of the current priorities of this group is to continue to press for different central funding from Madrid given the extra use of local resources when local populations double or treble with visiting tourists. “Tourists come to Costa Adeje, and to other destinations, in search of a quality time, to be well treated, and we have to be able to offer them top services, but we must be able to offer the same to our residents”. The mayor reminded the administration that the tourism boroughs were “sustaining the principal industry of the country”.

 

 

 

Department of Communications

 

 

 

 

 

 

“We cannot continue patching up the problems…”

The AMTC says there is a lack of proper dialogue

 

The mayors of the five member boroughs of the AMTC (Association of Canarian Tourism Municipalities) and the mayor of Pájara (pending membership) took part in a round table discussion yesterday at the ‘Futurismo Canarian 2018’ conference in Arona. Also at the table were the Cabildo president and the regional deputy tourism minister. Discussion focussed on challenges and opportunities for Canarian tourism boroughs the participants examined relevant data from each area and spoke of the “definition of a development model for such an important sector in the archipelago”.

Adeje, Arona, Guía de Isora, San Bartolomé de Tirajana, Mogán and Pájara between them earn 30% of the GDP derived from tourism, and more in secondary income, as Arona mayor José JulianMena explained. “We welcome 7.8 million tourists annually…over 65 million overnights making us a very important tourism resource at European level”. He continued, “the monies we receive for public infrastructure is not in any way equal…the historical investment deficit and bad planning is generating serious problems in mobility and in the end we will lose the competitive edge…we cannot continue patching up the problems such as the south motorway, the secondary roads, the airport or the Los Cristianos port”, he insisted.

During the morning the presidents of the association, and Adeje mayor José Miguel Rodríguez Fraga, alongside the other mayors, detailed actions they are taking as the AMTC, including the preparation of a detailed response to the proposed decree on holiday rentals. Fraga said “we believe there are some contradictions in the proposed decree and we have to be heard on this sensitive matter. We will insist on regulations that are intelligently designed to deal with the problem and turn it into an opportunity”. They will be looking for meetings with the regional government to talk about the law dealing with the coordination of local police forces and other matters which directly affect their borough members.

The mayors also reiterated that among the principal difficulties identified in tourism destinations are mobility, sustainability, necessary language training, financing adapted to the boroughs and investment in public infrastructures.

The mayor of Pájara, Rafael Perdomo spoke of the main problems his borough is facing; “The transformation of an older destination into one that is competitive on its own merits, not due to problems with other destinations, and improvements in public infrastructures”. He also emphasised the value of an organisation such as this one.

Cabildo president Carlos Alonso said he was still unsure as to the exact role of the AMTC as “they haven’t explained it to us”, but said he was happy to advance dialogue between tourism boroughs. The merit of dialogue was agreed by all present. Onalia Bueno, mayor of Mogán, said “we are the most important boroughs from a tourism point of view in the Canarias and we have to be listened to and acknowledged by Cabildos, the regional government, nationally and at European level because we firmly believe we have to have an active role in the decisions which affect the sector”.

Adeje mayor added “there is a lack of real dialogue, where we are being listened to, we have particular issues which need to be resolved…”, stating that tourism and the benefits that arise from the sector need to be seen to benefit the people involved and improve the quality of life of those in the sector.

 

 

Adeje’s El Beril beach reopens

The Playa del Duque Norte beach in El Beril, Costa Adeje, reopened today after an extensive reformation project costing in the region of two million euros, paid for by CIO, the Compania de las Islas Occidentals. The new beach has a longitude of 400 metres of brown sand, sea access for bathers with special mobility needs and new shower and shade zones. Alongside the existing beach area this strand now stretches for 1.3 kilometres.

The new beach concession is held by Sociedad Urbanizadora El Beril S.A. The inauguration of the new beach area was attended by the provincial government sub-delegate Guillermo Díaz Guerra, the Tenerife Cabildo president Carlos Alonso, the regional deputy minister for tourism, Cristóbal de la Rosa, the provincial coasts department head José Manuel Fojo Barroso, the Adeje mayor José Miguel Rodríguez Fraga, Adeje councillor for urbanism Ermitas Moreira, Uberto Rodríguez, urban technician, and the president of CIO, Francisco Javier Zamorano.


Guillermo Díaz Guerra welcomed the “effort made by the CIP” on this important part of the zone, one that also creates jobs locally. Cabildo president Carlos Alonso said, “The opening of the Bahía del Duque marked a change in the focus of development of the tourism model here in Tenerife. The Adeje council have also worked to consolidate the tourism development model which we see the fruit of today, with a new beach and hotels undergoing renovation, allowing the destination to remain competitive thanks to the quality on offer, which in turns works to reinforce client loyalty, all done within sustainable criteria”.

Cristóbal De la Rosa assured that “this kind of initiative improves the quality of the tourism offer as much for visitors as residents. And thanks to the cooperation between private and public bodies we can ensure that this part of the coast is also more accessible to more people”.

The Adeje mayor José Miguel Rodríguez Fraga explained that “we have incorporated new infrastructures during a process of renovation and reinvestment to work to maintain our position as a leading destination and improve the beach for the residents of Adeje as well as our visitors. The success of the project shows, yet again, what can be achieved when public and private bodies work together”.

According to Zamorano, “the Playa del Duque Norte meets the needs of the residents and visitors for a larger beach with excellent services and comfort levels. The new beach contributes to the improving destination and gives added value to the zone and Adeje in general. For CIO this is another chapter in our commitment to continue to invest in the development of a top quality tourism resort. Furthermore the fact that this is happening when we are also celebrating the 25th anniversary of the opening of the Hotel Bahía del Duque is a great source of pride”.

The reformation project followed lines of sustainable development and environmental protection taking care to reserve the dikes that continue to protect the zone. There are now also three distinct access lines to the beach for special needs beach visitors and bathers with pathways connecting to the sea. A series of palm trees have also been planted to add extra natural shade to parts of the beach.

Showers and foot rinse zones are now installed at each beach entrance/exit point, there are wooden walkways and recycling rubbish bins. There is also a sun bathing zone with shade and showers for those with mobility challenges. The beach has a lifeguard service, sunbeds and parasols..

 

 

Royal praise for three Canarian destinations

King Felipe VI lauds Adeje, Arona and San Bartolomé de Tirajana as excellent examples in the renovation of Spanish tourism

Spain’s King Felipe VI spoke at the Maspalomas International Tourism Forum yesterday (Thursday Dec 14th) and made particular mention of the work of the tourism destinations that are members of the AMT, the Canarian association of tourism boroughs.

His majesty singled out the work carried out by Arona, Adeje and San Bartolomé de Tirajana as excellent examples of how renovation works within the tourism industry. He also met with mayors of the AMT member boroughs and those of Guía de Isora and Mogan.

“Three Canarian boroughs are among the top eight in Spain for overnight tourism stays”, the King told the forum. “These are older destinations how have worked hard to meet the renovation challenge”, he added. Also present were mayors from the member boroughs of the Tourism Sun and Beach Alliance, Salou and Benidorm, an alliance to which Arona, Adeje and San Bartolomé de Tirajana also belong. Among other topics, those in attendance discussed collaborative projects that they are preparing for the next Spanish tourism trade fair, Fitur.

Representing the Canarian boroughs were mayors, José Julián Mena, (Arona), José Miguel Rodríguez Fraga (Adeje) and Marco Aurelio Pérez, (San Bartolomé de Tirajana) as well as tourism councillors from Guía de Isora, Arona, Adeje,, and San Bartolomé de Tirajana,.

Department of Communications

Healthcare, connectivity, mobility – “not just our problems, everyone’s problems”


In a recent interview with Diario de Avisos newspaper, José Miguel Rodríguez Fraga, Adeje’s mayor, spoke of the changes he has seen in his many years in public service and how tourism has led to unprecedented growth in South Tenerife. “The southern boroughs are beginning to get some recognition – late though that is. However no-one could have foreseen the changes that tourism would bring to the south. And this part of the island has been neglected in three particular areas which now cause huge problems: connectivity, with the problems with Tenerife South airport; mobility, affecting roads and motorways; and health with the on-going demand for a fully functional public hospital in the south to meet the needs of the local population.
“We have other issues, such as water and water treatment and matters that we, as councils, are resolving bit by bit. But in the other regard we are not simply talking about problems that affect South Tenerife. These are Tenerife’s problems, the Canarias’ problems because we are part of a bigger whole. So solving these problems is solving them for everyone. Connectivity, mobility, health care”.
The mayor stated that all three of these mentioned problems indicate a serious lack of planning and that the development of the affected boroughs and areas hasn’t received the kind of attention it merited and merits. “We are operating with a distinct kind of situation whereby we have to be able to provide services to numbers of residents much greater that those who figure on the census. In the case of Adeje, for example, at times we have four times the registered number of inhabitants (due to tourism) and those numbers need to be reflected when it comes to allocating budgets and financial aid nationally, as we are working to meet the needs of up to 200,000 persons who also generate waste materials, need services and have specific and concrete demands”.
On the issue of the airport, and following the 8-hour closure earlier in the year due to a burst airplane wheel, he pointed out, “I am confident that together with the Tenerife Cabildo, the regional government and the other affected council, we can go hand in hand to the national government to state our case. It’s not about nice words nor is it enough to solely consider this worthy of attention when there is a problem. Those of us who rely upon the tourism sector know the urgent need for some solution to this problem, and have been aware of this for many years. A new runway and terminal have to be priorities. At the moment there is no ‘Plan B’ if something happens to close the runway. The airport would have to close causing incalculable damage to the destination. Those thousands who do come here already have to leave their hotels up to five hours before their flight to ensure they arrive on time, given the traffic jams on the motorway. Then they are asked to wait for their flights in a terminal that is not built to deal with to cater for the numbers of passengers who use it daily.”


The mayor was asked to consider the unprecedented transformation of Adeje given the growth of tourism in the region. And given recent protests in certain tourist destinations in Spain it was of interest that he pointed out the council had and continues to hold in equal part the importance of the quality of life of the resident of Adeje as well as that of the tourist. “Many people are involved here, from the companies who chose Adeje as a destination, to the residents of the borough who have worked to adapt and accept the phenomenon of tourism. And from the council we have worked to adjust to ensure that things work in harmony, from meeting the needs of tour operators to the daily needs of our residents, who are so important as we are generating a wealth that is directed towards our people. I do think we have been successful in this regard and we will continue along these lines”.
The mayor also made specific reference to the work done to increase the advantages tourism brings to a local populace, while at the same time protecting the natural environment and the things that mark Adeje out as different. “From the start our principal has been that the resources that have generated such high levels of tourism have to been maintained, looked after. We are also creating employment, generating wealth in emerging subsectors and seeing new job creation opportunities created. We have a low unemployment level (7%) and are a source of employment for many from all over the island and beyond. However we will continue to work to ensure that the distribution of the benefits of tourism is widespread”. The council has worked with the University of La Laguna, for instance, to develop the third level Tourism Degree (two graduating classes to date). “In the coming years we want to encourage more training and specialisation and create more and better opportunities for everyone”, the mayor continued. “Given this economic resource we can create new social opportunities, improve our cultural offer, move ahead in projects that promote social harmony and integration as well as encourage sustainable development on all fronts”.

 

Adeje Tourism degree, class of 2017

1 in every 11 jobs globally comes from tourism…

Today, Friday July 14th, Adeje celebrated the official inauguration of the 25th Summer University, a joint initiative of the Adeje council and the University of La Laguna (ULL). Given the anniversary it was, in the words of the Adeje mayor, José Miguel Rodríguez Fraga, an “historic moment” in the borough’s history.
“Today we recognise that that the Adeje Summer University has been one of the backbones of what is the south of the island today”, given the development of what he referred to as intelligent tourism. He commented on the fact that the university had continued even during the years of the economic crisis and today was as much in demand as ever. He added that the summer university had the capacity to adapt and meet the changing needs, “thanks to those who we have placed our trust in, the rectors and vice-rectors, who have recognised the need to open up the university portals to today’s society and bring classes outside the traditional campus”.


This has been a project that has borne fruit, he added, for both the council and the university, pointing out that tomorrow is also the graduation ceremony for the second batch of Tourism diploma students who have undertaken their course in the Adeje campus.
The ULL rector Antonio Martinón, also marked the achievement of the 25th anniversary and the 225th of the University of La Laguna, underlined by the strong commitment to academic activities beyond the walls of the university. The mayor and the rector also paid tribute to the University rectors and vice-rectors during the 25 years of the summer university. “The presence of six rectors reflects the fact that this achievement is the not simply the work of one person, but something that is profound, that demands continuity and institutional commitment”, said the rector.


Inaugural address
Carlos Vogeler, executive director for member relations of the World Tourism Organisation, giving the inaugural address, told the audience that tourism was now the third highest contributor in world exports and that on average today more than 1,200 million people travel internationally every year, with the expectation that that would rise to 1,800 million in coming years. Tourism, he said, “creates one in every 11 jobs worldwide”. He congratulated the Adeje council and the University of La Laguna on their respective anniversaries of 25 and 225 years and welcomed the course themes this year of culture, health, sports and the economy and, of course, tourism. “Adeje is today a symbol of innovation and development and an excellent tourism reference point globally”, he said,

Vogeler said that tourism was an industry that could respond well to shifts in the international economy, and was able to offer employment creation and development within a sustainable development model. He also said it was important that the reaction to terrorist attacks designed to shut down borders (attacks on beaches, airports, hotels) mustn’t achieve their aim. In fact, he said, the industry shows no signs of slowing down and is becoming a tool for inclusion, offering opportunities to improve the living conditions for many people working in the industry, allowing them avenues out of poverty.

“In times of volatility the tourism industry is showing its enormous capacity for resistance. One of the challenges is to maintain the balance between competitive and responsible tourism, so that tourism develops in an ordered and sustainable manner, in economic, social and environmental terms”. Sustainable tourism was, he said, no longer a choice, it was an obligation. He stated that he would like to see the promotion of a platform for safe travel, developing ways of risk management and reduction.

“We are living in a changing world, with a more demanding tourist, a tourist better prepared, looking for experiences. We cannot sit back in our comfort zone and hope they come to us, without leading the movement for change to new directions.” New technology offers us the change to enrich the experience of the client, the client who has increasing access to better and more information.
Another big challenge is the ethical question for public and private businesses. The World Tourism Organisation has a world-wide code of ethics but what is also needed, Vogeler says, is an adhesion code, an international treaty, which will be presented at the next UNWTO assembly in China in September.