Culture, leisure and sustainability will be the priorities during Fitur

 

 

With Costa Adeje now accredited as one of the best sun and beach destinations in Europe and one of the most important globally, the authorities look for a different promotional platform annually for the trip to Fitur, the Spanish international tourism fair which is taking place in Madrid next week. This year the tourism department have planned a series of events that will promote the culture and heritage of the destination, and not just those organised by the council, but including private initiatives and events which add to the richness of the Costa Adeje cultural menu.

At the press conference this morning given by the Adeje mayor José Miguel Rodríguez Fraga, the tourism councillor Ermitas Moreira and the cultural councillor Adolfo Alonso, the rich and diverse cultural offerings Costa Adeje has to offer were highlighted as well as the importance of the ‘triple axis’ of sustainability – environmental, social and economic.

The tourism councillor said that “Tenerife Tourism have developed a working guide that, as always, we are following in conjunction with them, to emphasis the value of our cultural offering, one of the most diverse and complete the island has to offer, and to which we can add our patrimony through our traditional fiestas and celebrations”.

Adeje have been happy too with the success of Happy Streets, “360 degrees of fun”, which was presented to the public at last year’s Fitur and has seen the development of many leisure and entertainment activities. This year the council will also be presenting news about two concerts, that of Il Divo, and a Tenerife Symphony Orchestra concert in Adeje with two world-class tenors Celso Albelo and Javier Camarena. Visitors to the trade fair will also be receiving information about the III Tenerife Fashion Beach, the National Leisure Conference scheduled for later this year, and the International Adeje Rally, all promoting the Costa Adeje destination.

For his part the mayor will also be attending the national launch of the new alliance between ‘Sun and Beach Boroughs’, meeting with the national minister for tourism Reyes Maroto, and, in his role as president of the Association of Canarian Tourism Boroughs, participating in a number of different forums and meetings including Foro Fiturtech, which is looking at the personalisation of service to the tourist, creating a unique experience for each and every visitor.

The awarding, by the national ministry for the economy and the EU, of funding for Adeje under the Intelligent Tourism Destination label is also part of the short-term planning for the destination and will be important in finding out the environmental realities and contaminants of the zone in order to increase efficiency and effectiveness in local public services, not just to benefit tourism, but also to improve the quality of life for residents. The money will also be used to optimise and improve resources among other things.

“We are also planning to create a map of our contaminated emissions, throughout the borough, to develop concrete actions to counter these pollutants”, said the mayor, adding that the council was actively working on a number of projects to reduce the borough’s carbon footprint.

The Adeje delegation will be taking part in over 30 different events and presentations throughout the trade fair, which runs from Tuesday January 22nd to Sunday January 27th.

 

 

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Adeje honours Kurt Konrad Mayer

Kurt Konrad, one of the borough’s economic giants, is honoured in Adeje
The new Avenida Kurt Konrad Mayer is in El Madroñal


Yesterday morning the Adeje mayor, José Miguel Rodriguez Fraga unveiled the plaque on the Avenida Kurt Konrad Mayer (previously the Avenida El Madroñal), in recognition of the work and years of investment given to Adeje by this Chilean businessman. Present at the event were his family and close friends.
The mayor said, “We are here to remember and recognise something important in our recent history, also something that reflects our change from an agricultural society to a top class tourism destination. Among those who contributed to that change was Kurt Konrad who, in life, was a man very committed to the development and completion of programmes in both infrastructures and the evolution of our society. He was a pioneer, a visionary as a businessman, but someone who never forgot the most important thing – people, his workers, who today have recognised his memorable contributions.”
Roberto Konrad, one of his sons and the director of Tenerfe Top Training, spoke of his father as “a man who never stopped working and who saw possibilities where others only saw problems. My father taught us a lot about work and effort and always said that our greatest wealth was the people who worked with us”.


Kurt Konrad Mayer
Kurt Konrad Mayer , a Chilean-born architect, arrived to Tenerife in the middle of the 20th century, and began an intensive period of professional activity as an architect, builder, developer and tourism promoter, initially with the RKF company, working on projects such as the Aparthotel Ponderosa, the Dollar nightclub and Titos pizzeria.
Konrad Mayer then began working on the construction and promotion of complexes such as Los Geranios, Las Carabelas, Panorama, Club Atlantis, Paraíso del Sur, Oasis Paraíso, Hotel Santiago, Hotel La Pinta, H.A. Altamira, H.A. Santa María, Puerto Colón and Club Náutico. He also was part of the creation of the German school, the ‘Colegio Alemán Alexander Von Humboldt’, which was recently renamed and is today the ‘Colegio Internacional Costa Adeje’, with financial and legal backing in the establishment of the school.
He was the one who pushed for the creation of a tourism promotion group that today has been integrated into the CIT Sur , president of the Rotary Club Tenerife, participated in the establishment of SPET, (for the external promotion of Tenerife), Turismo de Tenerife and was the founder of the Adeje volunteer fire brigade.
His involvement also extended to participation in the development of Golf Costa Adeje, the Los Olivos, Barranco de Torres, El Beril and La Caleta planning projects, and that of El Madroñal, very much part of the expansion of both Costa Adeje and the urbanisation of Adeje town.
During recent years, before his death in 2011, Kurt Konrad Mayer played a part in the creation of Tenerife Top Training, an infrastructure that today is recognised as one of the best sports complexes of its type in the world.

 

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Black sea delegation in Costa Adeje!

 

A group of councillors from the Bulgarian resort were in Adeje to discuss tourism development ideas

A group representing the Nessebar town council have been in Adeje on a fact-finding tour, and yesterday had a working meeting with members of the Adeje council to quiz them on how this town has evolved into one of the leading European holiday destinations in the last thirty years.

Leading the Bulgarian delegation was Rumen Kulev, president of the local Nessebar council, accompanied by elected officials and departmental heads, with Carmen Rosa González, Manuel Luis Méndez and Zebenzui Chinea representing Adeje at the round table. Also present and open to answering questions from the visiting delegation were Robert Ucelay, president of CEST (South Tenerife Business Circle), Jordi Esplugas (Association of Adeje Commerce and Enterprise), and those responsible for the ExpoVida project, a health tourism initiative under construction in the borough.

The visitors were interested in how the borough of Adeje evolved from its designation as a mainly rural town to embracing tourism in a sustainable manner. They were also interested in issues such as traffic management, and the parallel developments of alternative types of tourism to ‘sun and beach’.

Nessebar is one of the most well-known tourist destinations and seaports on the Black Sea, in what has become a popular area with several large resorts—the largest, Sunny Beach, is situated immediately to the north of Nessebar. It has a resident population of about 12,000, though caters for

Archaelogical studies have confirmed five chronological periods of urbanisation on the peninsula surrounding Nessebar through the end of the second millennium B.C., which included the Thracian protopolis, the Greek colony Mesambria, a Roman-ruled village to the early Christian era, the medieval settlement and a Renaissance era town, known as Mesemvria or Nessebar. Historically the town has, on several occasions, found itself on the frontier of a threatened empire, and as such it is a town with a rich history. Due to the city’s abundance of historic buildings, UNESCO added Nessebar to its list of World Heritage Sites in 1983.

 

 

 

 

 

 

 

 

AMTC offer to regional govt

The meeting of mayors and councillors of Canarian tourism boroughs discussed their presence at Fitur

The AMTC, the association of tourism boroughs, held their general assembly in Gran Canaria at the start of the week, with the key point being the presence of the association in the next Spanish international tourism trade fair Fitur, which takes place in January 2019. Last year the AMTC had an independent stand.

Following a number of discussions the association have now decided to negotiate with the regional Canarian government regarding the option of a united presence at the next event. However the suggested unification on a single stand will not mean that the AMTC will lose their individual identity at Fitur, considered one of the most important tourism trade fairs in the international sector. What it will mean, suggest the association, is that agents working in the tourism industry can do so under a united banner.

The meeting also spent some time looking at the issues of holiday lets

Smart Data and new tourism

 

Smart Data was the central theme at the XIX International Tourism Forum this week, held in Benidorm, with the participation of a number Spanish mayors including Adeje’s Jose Miguel Rodríguez Fraga. Also present were mayors from Lloret de Mar, Salou, Torremolinos, Benidorm, San Bartolomé de Tirajana and Calviá, and the Arona councillor for tourism.

The Adeje mayor highlighted what is now being called the fourth industrial revolution, in other words new technologies in communication and information which are affecting and changing the tourism sector. This was also in the context of Adeje’s recent awarding of top points for the Adeje, Intelligent Tourism Destination project at a national level.

The project sees the practical application of new technologies in improving the efficiency of tourism services, and services to residents, improving environmental care and generating an interchange of data to improve the borough in general for everyone. The project deals with everything from rubbish collection to parking, beach occupancy, and water in public showers, etc., in general “the efficiency of public services”, the mayor told the forum. “We are also committed to the reduction of contaminated emissions”, he added.

Following the public session the mayor and Adeje councillor for tourism Ermitas Moreira, took part in a meeting with the national alliance of ‘sun and beach’ boroughs. One of the current priorities of this group is to continue to press for different central funding from Madrid given the extra use of local resources when local populations double or treble with visiting tourists. “Tourists come to Costa Adeje, and to other destinations, in search of a quality time, to be well treated, and we have to be able to offer them top services, but we must be able to offer the same to our residents”. The mayor reminded the administration that the tourism boroughs were “sustaining the principal industry of the country”.

 

 

 

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“We cannot continue patching up the problems…”

The AMTC says there is a lack of proper dialogue

 

The mayors of the five member boroughs of the AMTC (Association of Canarian Tourism Municipalities) and the mayor of Pájara (pending membership) took part in a round table discussion yesterday at the ‘Futurismo Canarian 2018’ conference in Arona. Also at the table were the Cabildo president and the regional deputy tourism minister. Discussion focussed on challenges and opportunities for Canarian tourism boroughs the participants examined relevant data from each area and spoke of the “definition of a development model for such an important sector in the archipelago”.

Adeje, Arona, Guía de Isora, San Bartolomé de Tirajana, Mogán and Pájara between them earn 30% of the GDP derived from tourism, and more in secondary income, as Arona mayor José JulianMena explained. “We welcome 7.8 million tourists annually…over 65 million overnights making us a very important tourism resource at European level”. He continued, “the monies we receive for public infrastructure is not in any way equal…the historical investment deficit and bad planning is generating serious problems in mobility and in the end we will lose the competitive edge…we cannot continue patching up the problems such as the south motorway, the secondary roads, the airport or the Los Cristianos port”, he insisted.

During the morning the presidents of the association, and Adeje mayor José Miguel Rodríguez Fraga, alongside the other mayors, detailed actions they are taking as the AMTC, including the preparation of a detailed response to the proposed decree on holiday rentals. Fraga said “we believe there are some contradictions in the proposed decree and we have to be heard on this sensitive matter. We will insist on regulations that are intelligently designed to deal with the problem and turn it into an opportunity”. They will be looking for meetings with the regional government to talk about the law dealing with the coordination of local police forces and other matters which directly affect their borough members.

The mayors also reiterated that among the principal difficulties identified in tourism destinations are mobility, sustainability, necessary language training, financing adapted to the boroughs and investment in public infrastructures.

The mayor of Pájara, Rafael Perdomo spoke of the main problems his borough is facing; “The transformation of an older destination into one that is competitive on its own merits, not due to problems with other destinations, and improvements in public infrastructures”. He also emphasised the value of an organisation such as this one.

Cabildo president Carlos Alonso said he was still unsure as to the exact role of the AMTC as “they haven’t explained it to us”, but said he was happy to advance dialogue between tourism boroughs. The merit of dialogue was agreed by all present. Onalia Bueno, mayor of Mogán, said “we are the most important boroughs from a tourism point of view in the Canarias and we have to be listened to and acknowledged by Cabildos, the regional government, nationally and at European level because we firmly believe we have to have an active role in the decisions which affect the sector”.

Adeje mayor added “there is a lack of real dialogue, where we are being listened to, we have particular issues which need to be resolved…”, stating that tourism and the benefits that arise from the sector need to be seen to benefit the people involved and improve the quality of life of those in the sector.

 

 

Adeje’s El Beril beach reopens

The Playa del Duque Norte beach in El Beril, Costa Adeje, reopened today after an extensive reformation project costing in the region of two million euros, paid for by CIO, the Compania de las Islas Occidentals. The new beach has a longitude of 400 metres of brown sand, sea access for bathers with special mobility needs and new shower and shade zones. Alongside the existing beach area this strand now stretches for 1.3 kilometres.

The new beach concession is held by Sociedad Urbanizadora El Beril S.A. The inauguration of the new beach area was attended by the provincial government sub-delegate Guillermo Díaz Guerra, the Tenerife Cabildo president Carlos Alonso, the regional deputy minister for tourism, Cristóbal de la Rosa, the provincial coasts department head José Manuel Fojo Barroso, the Adeje mayor José Miguel Rodríguez Fraga, Adeje councillor for urbanism Ermitas Moreira, Uberto Rodríguez, urban technician, and the president of CIO, Francisco Javier Zamorano.


Guillermo Díaz Guerra welcomed the “effort made by the CIP” on this important part of the zone, one that also creates jobs locally. Cabildo president Carlos Alonso said, “The opening of the Bahía del Duque marked a change in the focus of development of the tourism model here in Tenerife. The Adeje council have also worked to consolidate the tourism development model which we see the fruit of today, with a new beach and hotels undergoing renovation, allowing the destination to remain competitive thanks to the quality on offer, which in turns works to reinforce client loyalty, all done within sustainable criteria”.

Cristóbal De la Rosa assured that “this kind of initiative improves the quality of the tourism offer as much for visitors as residents. And thanks to the cooperation between private and public bodies we can ensure that this part of the coast is also more accessible to more people”.

The Adeje mayor José Miguel Rodríguez Fraga explained that “we have incorporated new infrastructures during a process of renovation and reinvestment to work to maintain our position as a leading destination and improve the beach for the residents of Adeje as well as our visitors. The success of the project shows, yet again, what can be achieved when public and private bodies work together”.

According to Zamorano, “the Playa del Duque Norte meets the needs of the residents and visitors for a larger beach with excellent services and comfort levels. The new beach contributes to the improving destination and gives added value to the zone and Adeje in general. For CIO this is another chapter in our commitment to continue to invest in the development of a top quality tourism resort. Furthermore the fact that this is happening when we are also celebrating the 25th anniversary of the opening of the Hotel Bahía del Duque is a great source of pride”.

The reformation project followed lines of sustainable development and environmental protection taking care to reserve the dikes that continue to protect the zone. There are now also three distinct access lines to the beach for special needs beach visitors and bathers with pathways connecting to the sea. A series of palm trees have also been planted to add extra natural shade to parts of the beach.

Showers and foot rinse zones are now installed at each beach entrance/exit point, there are wooden walkways and recycling rubbish bins. There is also a sun bathing zone with shade and showers for those with mobility challenges. The beach has a lifeguard service, sunbeds and parasols..

 

 

Royal praise for three Canarian destinations

King Felipe VI lauds Adeje, Arona and San Bartolomé de Tirajana as excellent examples in the renovation of Spanish tourism

Spain’s King Felipe VI spoke at the Maspalomas International Tourism Forum yesterday (Thursday Dec 14th) and made particular mention of the work of the tourism destinations that are members of the AMT, the Canarian association of tourism boroughs.

His majesty singled out the work carried out by Arona, Adeje and San Bartolomé de Tirajana as excellent examples of how renovation works within the tourism industry. He also met with mayors of the AMT member boroughs and those of Guía de Isora and Mogan.

“Three Canarian boroughs are among the top eight in Spain for overnight tourism stays”, the King told the forum. “These are older destinations how have worked hard to meet the renovation challenge”, he added. Also present were mayors from the member boroughs of the Tourism Sun and Beach Alliance, Salou and Benidorm, an alliance to which Arona, Adeje and San Bartolomé de Tirajana also belong. Among other topics, those in attendance discussed collaborative projects that they are preparing for the next Spanish tourism trade fair, Fitur.

Representing the Canarian boroughs were mayors, José Julián Mena, (Arona), José Miguel Rodríguez Fraga (Adeje) and Marco Aurelio Pérez, (San Bartolomé de Tirajana) as well as tourism councillors from Guía de Isora, Arona, Adeje,, and San Bartolomé de Tirajana,.

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