Summer University inauguration

 

Journalist Paloma del Río opened the university week with a speech on sexism in sport

 

The 26th Adeje Summer University was inaugurated at noon today in a ceremony in the Adeje Convent. The Adeje mayor, José Miguel Rodríguez Fraga, praised the continuance of the summer school adding “we are meeting a real need, dealing with subjects that matter to the population as a whole”

The mayor said that educational institutions were there to deal with issues of common interest and this initiative had allowed Adeje to open new academic connections, which had led to the creation of a university campus here in the south of Tenerife, where today a full Tourism degree was now on offer. Third level education is a priority, he said, in particular in a tourism borough where, in the past, young people had left school to work without finishing their education, with the growth of the hotel and holiday sectors, and resultant jobs.

The vice-rector of the University of La Laguna (ULL) Francisco García, said the courses this year would offer “a feast of knowledge” starting next Monday, with 10 courses and 14 workshops in modular and flexible formats to meet the needs of today’s student as well as an international investigative congress. He also referred to the wide range of parallel cultural activities scheduled, with concerts, book launches, live radio programmes, etc. And with over 700 students already signed up, it shows “that those who will attend next week are not just looking for university credits but also reflect a thirst for information and education in many different disciplines”.

The ULL rector, Antonio Martinón, thanked Adeje for helping “the ULL complete one of its missions – the extending of knowledge into our society in general”. He also told those in attendance that tomorrow (Saturday July 21st) they would also be celebrating the graduation of the third Tourism degree class in South Tenerife, in Adeje, and from the next academic year a number of related post-graduate courses would also be on offer here. He made special reference to the Adeje mayor’s commitment to education, “it is a pleasure to see a politician defending such a basic need as education today”.

Women and sport
The Spanish television journalist Paloma del Río delivered the university inaugural address, and introducing her to the audience, Adeje sports councillor Adolfo Alonso said she was “an inspiration for hundreds and hundreds of people who have decided to take up journalism”. Del Río started her talk referring to the two things that had to be eliminated from sports – sexism and the invisibility (of the importance of female athletes). “We are all responsible for the current situation – from communication media to politicians and business leaders”, she said.

Too often, she said, the media forgets that there are women in sport, or talks about them in terms of their marital and maternal status, their figure or physical aspect, their personal lives, their appearance, something that is much rarer when they are discussing male athletes. Women are given ‘cute’ titles, or nicknames, while their male counterparts will often be labelled as superheroes. Del Río said that there were some sports federations now beginning to address the matter, but taking ‘timid steps’ still.

“Journalists continue to treat female sport as a ‘slave’ to male sports”, she argued, where even today you will find the success of a female athlete attributed to her adopting male physical attributes, for instance. “This kind of sexism is unacceptable in the 21st century”, she said”, “and the media are still a long way away from properly recognising the achievements of women in all aspects of life”. If the presence of women in politics or the economy or health circles is minimum, “in sport it is practically invisible” Del Río pointed out.

This is not just a Spanish problem but similar at international level, with the sexualisation of photographing female athletes, concentrating on their looks before their sporting successes. “Sporting journalism is still a man’s world, for male consumers” she stated, though she did notice that women athletes are using social media to work to shift the balance on their own behalf. She also praised the Adeje Summer University for including a course on sports journalism this year,

 

Adeje’s university summer campus!

Adeje Summer University :“More than courses and workshops”.

Yesterday the Adeje councillor for education and sport, Adolfo Alonso, alongside a number of course leaders and the University of La Laguna vice-rector Francisco García, outlined details of this month’s Adeje Summer University, running in the Adeje Cultural Centre from July 23rd – 27th, to the press. The presentation was held in the CajaCanarias Fundación HQ, given their role as one of the main sponsors of the annual summer school.

This is the 26th consecutive year that the summer university has taken place, with Adeje now the university campus in South Tenerife, also running a full tourism degree course. Francisco García commented that three years ago the programme had changed to become more flexible and modular to adapt to the changing profile of summer students, many of whom are not simply looking for extra credits but are, for instance, professionals interested in on-going training and education. The latter group, he commented, are growing in number every year.

The full list of courses and workshops, all of which are in Spanish this year, are available online www.adeje.es/uva, and you can also register online.

The programme offers 14 courses which run over three days and 15 workshops of one day’s duration. The idea, says Adolfo Alonso, is “to offer more than courses and workshops” with a range of parallel complementary activities, book presentations, a different musical event in the Calle Grande every night and a lot more to interest the public in general. During the week different radio stations will be presenting programmes live from the summer campus and the graduation ceremony for students from this year’s tourism degree course will also be held.

The courses are running in two blocks, the first from Monday July 23rd to Wednesday July 25th, and the second from Wednesday July 25th to Friday July 27th, with all classes from 9am to 2pm. Courses include sign language, communication strategies, globalisation and online business, sports journalism, climate change, and subaquatic medicine. Workshops will run from 6pm to 8pm daily.

Department of Communications

1 in every 11 jobs globally comes from tourism…

Today, Friday July 14th, Adeje celebrated the official inauguration of the 25th Summer University, a joint initiative of the Adeje council and the University of La Laguna (ULL). Given the anniversary it was, in the words of the Adeje mayor, José Miguel Rodríguez Fraga, an “historic moment” in the borough’s history.
“Today we recognise that that the Adeje Summer University has been one of the backbones of what is the south of the island today”, given the development of what he referred to as intelligent tourism. He commented on the fact that the university had continued even during the years of the economic crisis and today was as much in demand as ever. He added that the summer university had the capacity to adapt and meet the changing needs, “thanks to those who we have placed our trust in, the rectors and vice-rectors, who have recognised the need to open up the university portals to today’s society and bring classes outside the traditional campus”.


This has been a project that has borne fruit, he added, for both the council and the university, pointing out that tomorrow is also the graduation ceremony for the second batch of Tourism diploma students who have undertaken their course in the Adeje campus.
The ULL rector Antonio Martinón, also marked the achievement of the 25th anniversary and the 225th of the University of La Laguna, underlined by the strong commitment to academic activities beyond the walls of the university. The mayor and the rector also paid tribute to the University rectors and vice-rectors during the 25 years of the summer university. “The presence of six rectors reflects the fact that this achievement is the not simply the work of one person, but something that is profound, that demands continuity and institutional commitment”, said the rector.


Inaugural address
Carlos Vogeler, executive director for member relations of the World Tourism Organisation, giving the inaugural address, told the audience that tourism was now the third highest contributor in world exports and that on average today more than 1,200 million people travel internationally every year, with the expectation that that would rise to 1,800 million in coming years. Tourism, he said, “creates one in every 11 jobs worldwide”. He congratulated the Adeje council and the University of La Laguna on their respective anniversaries of 25 and 225 years and welcomed the course themes this year of culture, health, sports and the economy and, of course, tourism. “Adeje is today a symbol of innovation and development and an excellent tourism reference point globally”, he said,

Vogeler said that tourism was an industry that could respond well to shifts in the international economy, and was able to offer employment creation and development within a sustainable development model. He also said it was important that the reaction to terrorist attacks designed to shut down borders (attacks on beaches, airports, hotels) mustn’t achieve their aim. In fact, he said, the industry shows no signs of slowing down and is becoming a tool for inclusion, offering opportunities to improve the living conditions for many people working in the industry, allowing them avenues out of poverty.

“In times of volatility the tourism industry is showing its enormous capacity for resistance. One of the challenges is to maintain the balance between competitive and responsible tourism, so that tourism develops in an ordered and sustainable manner, in economic, social and environmental terms”. Sustainable tourism was, he said, no longer a choice, it was an obligation. He stated that he would like to see the promotion of a platform for safe travel, developing ways of risk management and reduction.

“We are living in a changing world, with a more demanding tourist, a tourist better prepared, looking for experiences. We cannot sit back in our comfort zone and hope they come to us, without leading the movement for change to new directions.” New technology offers us the change to enrich the experience of the client, the client who has increasing access to better and more information.
Another big challenge is the ethical question for public and private businesses. The World Tourism Organisation has a world-wide code of ethics but what is also needed, Vogeler says, is an adhesion code, an international treaty, which will be presented at the next UNWTO assembly in China in September.

The Canary Islands – the Hawaii of Europe

Credit: freeimages.com christopher bruno

Credit: freeimages.com christopher bruno

 

 

 

 

“Surfing has a lot to do with sustainable development in a tourism destination”
Adrián García Perdigón, professor of Sociology and Anthropology at the University of La Laguna, told students yesterday that surfing is very much a part of the economic motor of the Canary Islands, and the islands were considered the Hawaii of Europe given their excellent waves throughout the year.

García Perdigón spoke as part of the Adeje Summer University on the theme of surfing and tourism, emphasising the importance of the sport as a tourism generator, and the waves “as a resource that generate a sustainable economy as well as a culture related to a global phenomenon – surfing”.

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Las Américas, La Caleta in Adeje, Taganana, Anaga, Valle Guerra, Punta de Hidalgo, El Médano, Pozo Izquierdo or Jandía, just some of the locations cited by the expert as surfing top spots, as well as important centres for tourism in the islands. And given the year-round climatic conditions, the Canarias is an excellent choice for surfers whatever the season. He also referred to the parallel economic advantages to promoting surfing here – fashion, music, image, materials, etc.

“The average cost of a surfer staying in the Canarias and practising her or his sport is €30 a day, so annually this sport generates an income of about six billion dollars globally and over half of those who are surfers on holiday also spend time and money on other, nature-related, sports such as mountain walking or climbing. In other words, these are tourists with a vested interested in the environment and while on holiday will care for their surroundings with the intention of leaving a place as they found it”, said García Perdigón.

It follows, he continued, that there needs to be a symbiosis between the local environment and the local population who also need to be made aware of the relevance and importance of caring for the location. “We’re not just talking about promoting surfing as a tourism activity, but also creating complementary activities which are also sustainable, such as surfing schools, though currently these are operating without proper legislation”.
There are currently over 1,000 surfers registered here, “although we do realise that many more practise the sport”. Statistics show that most of those who surf are under 30 years of age, and the sport is very popular among young women, which isn’t surprising with role models such as Alexandra Rinder, Marina Taylor and Iballa Ruano, top class surf and body board stars. And while surfing as a business might be relatively new in the Canarias it is a proved economic motor in other parts of the world with over 10 million surfers globally.

“There are no easy solutions to complex problems”

 

Susana Díaz delivers strong message in favour of a united Europe at inauguration

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The president of the Andalusia government Susana Díaz delivered a strongly worded address to Adeje authorities and guests this morning inaugurating the Adeje Summer University. With her theme concentrating on challenges to Europe, like all those speaking she first expressed her sympathy with the families of the victims of the Nice carnage and her rejection of terrorism in all its forms. “Nice is at the heart of Europe, what happened last night chilled all our hearts”, she said.

Turning to her main theme, she first looked to her own country, Spain, and the changing face of politics here “which is letting down more than a few”. The fact that the country has been run by a caretaker government only dealing with matters of urgency given the lack of compromise after two general elections needs to be addressed. “The choices that have been made by the people haven’t been transformed into a government”, adding that Spain was entering a difficult and complicated phase, saying it would appear that the time for absolute majorities was over and the time for pacts had arrived. She said that recent events’t helped the “need to give people confidence in the body politic. When politicians are working to solve people’s problems is when they will begin to trust us again”.

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Díaz said the country had become polarised, but while in their daily lives people were used to making compromises “we – politicians- need to change” to reflect that willingness to reach agreements. It was, she added, “impossible to propose easy solutions to complex problems”, and those who tried risked dangerous consequences, pointing to Brexit as one such example. The Andalusia president said a divided population, such as is the UK today, is never a solution. “You cannot move ahead if you have one half of the population of the country feeling they have won, are victorious over the other half”. British society today, she said, was divided, as the result of a Prime Minister who, to resolve an internal political problem, has caused enormous problems for his own country and for Europe. “We must always put the general interest above all others, whether we are in government or opposition”, she remarked.

The matter of poverty, not just in Spain or Europe, but globally, was also mentioned, as was the need for investment from the Central European Bank, the need to tackle inequality in Europe, poor working conditions in many countries, and the need, reflecting comments made earlier by the Adeje mayor, for investment in education to guarantee a better future. “We are seeing in other countries, in Asia, in Poland, new educational pacts, investment in innovation….pacts with the business sector leading to increased employment and the elaboration of a productive network”.

There is also, Díaz stressed, the need for a better social model and a fiscal pact at European level. “When there is a violent economic crisis the people of Europe need to feel protected”. And if we were all working from the same sheet we could avoid “fiscal dumping and destroy fiscal tax havens”.

On the roles of the Canary Island and Andalusia in Europe, she stated that “we need to have a stronger voice in Europe and Europe needs to hear our voice”.

The Adeje mayor, welcoming the President of Andalusia to the inauguration of the 24th Adeje Summer University, and said this educational model had evolved to meeting changing needs over the 24 years of its existence. From a few courses, Adeje was now home to the University’s South Campus with the first full time four year course Tourism students about to graduate.

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The rector of the University of La Laguna, Antonio Martinón, congratulated Adeje on the 24 years of partnership in this venture and joined with the mayor in looking to a more international Campus in the future as part of the overall internationalisation of third level education.

The regional education minister Soledad Monzón congratulated the rich variety of courses on offer and in particular mentioned the course on prevention of gender violence in schools and the workshop on the creation of materials for special needs education.

Carolina Darias, the president of the Canarian Parliament said the Adeje Summer University was also an excellent support for tourism in the island, a forum for debate which added quality to this holiday destination. She congratulated the mayor on his constancy in ensuring funding for the academic endeavours well as the University of La Laguna, applauding the encouragement of education, saying “we have the ideas, we have the desire, we have the talent”.

 

The regional government vice-president Patricía Hernandez said we were living in a complicated world with many challenges, educational, environmental, social, etc and therefore the kind of courses on offer in the Summer University we were well designed to deal with such complexities.

Susana Díaz to inaugurate Adeje Summer University

 

SUSANA DIAZ

The address will look at challenges to Europe today

The President of the regional government of Andalusia, Susana Díaz Pacheco, will make the inaugural address at the XXIV Adeje Summer University, under the title “Retos y desafíos de la Europa de hoy” (Challenges facing Europe today). The inaugural event will take place next Friday, July 15th, at 11am, in the Adeje Convento de San Francisco, and is open to the public. Local, regional and University of La Laguna authorities will also be present.

A graduate of law from the Universidad Hispalense and with a diploma in social institutions from the International Institute of San Telmo, Susana Díaz has held the position of President of the Andalusia Junta (regional government) since September 2013. She has had a full and busy political career in the region, having held a number of important positions in the Andalusian branch of the socialist PSOE party as well as institutional positions in the Seville Council, the Andalusian parliament, the Congress of Deputies, the Senate and the Andalusian government.

As president she has prioritised the mobilisation of resources for job creation, protecting the welfare state and introduced transparency and control measures regarding public fund use in the region.

Over the 24 years of the Adeje Summer University there have been many prestigious inaugural speakers. Including witter and journalist Diego Carcedo, architect Guisa Marcialis, ex-president of the Spanish government Felipe González Márquez, human rights commissioner for the Council of Europe Álvaro Gil Robles, judge Baltasar Garzón, and broadcaster Rosa María Calaf among many others. (Full list available online, www.uvadeje.es).

Courses and workshops for this year’s Summer University will run from Monday July 18th to Friday July 22nd. There is a wide range of topics on offer, from medicine to sport to tourism and much more. There are also courses on resilience, Buddhism, meditation, and social marketing. Each course runs over three mornings,at a cost of €25 and earns the students 1 ECTS credit. Workshops are in the afternoons, lasting one day, at a cost of €10. More information on courses and workshops and registration – www.uvadeje.es.

“·… a harmonious, healthy and happy life”

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The Adeje mayor said this kind of personal development and humanism was essential in today’s superficial world

The International Mindfulness Network, in partnership with the Dzogchen community, based in Adeje, celebrated a weekend of Open Mindfulness, training the mind and examining the science of contemplation. The Rimay congregation community and the University of La Laguna also took part in the organisation of this event which was opened by the Adeje mayor José Miguel Rodríguez Fraga, and the meditation master and humanist, Denys Rinpoche.

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The mayor welcomed all those gathered in the Adeje cultural centre for the inaugural session of the event which was open to the public. “We are delighted to host this event in Adeje, an event which contributes to personal development, particularly important today in a society which seems to embrace superficiality, and in a world where the emphasis in education is on practical matters almost to the exclusion of humanism. All the tools being developed here, tools that have been used for thousands of years, help personal and community development. In a society such as ours we need space, and teachers to help up find and reach our humanity”.

At the same time Rodríguez Fraga spoke of his pride in Adeje. “As a tourist destination we could be forgiven for highlighting all things superficial and losing sight of what is really important – including from a tourism point of view – the person. For that reason the presence here in our midst of organisations such as the Dzogchen community in Adeje help us in this regard, in defining ourselves as a borough that puts people first. He also congratulated the alliance with the University of La Laguna which was important in bringing appreciation of complementary and contemplative practices to the public.

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The main aim of this weekend event was to facilitate and promote the concept of open mindfulness, which, according to Denys Rinpoche is “the key practice for a harmonious, healthy and happy life, the three ‘H’s. Its natural teaching is neither religious nor cultural. It is a fundamental humanism which develops essential human goodness. The benefits of mindfulness have now widely been scientifically established as remedy to stress, tensions and emotions and as amplifying attention, efficiency and immune defences.”

Street Re-naming and University Inauguration

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Tributes paid to Rector Doménech at inauguration of Adeje Campus 2014

 

Adeje’s mayor, Jose Miguel Rodríguez Fraga paid tribute to the outgoing rector of the University of La Laguna, Eduardo Doménech, during a number of ceremonies today marking the inauguration of the 3rd year of the Adeje university tourism course in conjunction with the University of La Laguna. This is the rector’s last year in the chair.

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The establishing of a university campus here in the south of Tenerife, specifically in Adeje, was a joint aspiration of the mayor and the rector, and both agree that the years of work to bring it to fruition were worth while. “There is no going back, we can only go forward”, the mayor told the distinguished audience in the Convento de San Francisco at the opening of this year’s course on Friday September 2014. He called the existence of the course in tourism “an illusion and a commitment” mentioning the importance of this advancement within the council’s commitment to co-existence. This year, the mayor was delighted to add, almost all of the course places were taken on the first day of registration, and there is now a waiting list of students who wish to study at third level in Adeje.çADEJE-INAUGURACION Y APERTURA DE CURSO CAMPUS UNIVERSITARIO DEL SUR (6)

Following the mayor’s opening intervention the head of the university’s Department of Economy, Business and Tourism, José Antonio Álvarez, presented a brief report on the 2013/2014 course. 117 students took the course last year, 71% were women, and this year 150 are registered and have begun their studies. He added that the fact that there were students from 12 different nationalities signed up to study in Adeje “is something which will no doubt enrich the tourism course”.

Rector Eduardo Doménech, in his intervention, said the successful establishment of this university campus in Adeje was “one of the achievements that has given me a huge level of personal satisfaction and pride as rector”. He spoke of how having a highly qualified body of graduates in Adeje was of great importance to the tourism sector now and in the future. He thanked the Adeje mayor and council, saying it had been an enormous pleasure to work with them. “But what is important today is the opening of the new academic year”, he told the students who were also present. “Enjoy your time in university…you are privileged to be studying here, so close to your future profession”, he added.

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Jose Miguel Rodríguez Fraga thanked the rector both on a professional and personal level, and the respect and friendship the two men have for each other was visible. Following the inauguration of the academic year the mayor and rector, accompanied by members of the council and the academic staff walked to the street previously known as Calle Principe Pelinor, where the Adeje campus and cultural centre is located, which they renamed Calle Universidad de La Laguna. The council have also named one of the lecture halls Sala Rector Eduardo Doménech in the cultural centre.

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Adeje Presented With ULL Gold Medal

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Last night (Tuesday March 11th) the mayor of Adeje, José Miguel Rodríguez Fraga, received the University of La Laguna (ULL) Gold Medal during the celebrations of the 222 anniversary of the foundation of institution.

In the 222 years of the history of the ULL this medal has only been awarded 12 times. The presentation was made, in the university, by rector Eduardo Doménech, who said, “the presence of the ULL in Adeje is much more than a gift, it is an ongoing reality which lets us look to the future with increased hope”.
The regional president, Paulino Rivero, and minister for education José Miguel Pérez were also present at the official act, as well as members of the Adeje council and representatives of different organisations and collectives of the borough. During his acceptance speech the mayor made specific reference to these individuals and groups stating that without their efforts this would not have been possible.
As mentioned by the rector, who also singled out the dedication of the mayor himself to this project, the relation between the ULL and Adeje which began just over 20 years ago, was initially similar to that with many other borough corporations. However in the case of Adeje what was once a summer university has consolidated into a full time campus in South Tenerife, in place since the 2012/2013 academic year with students taking Tourism degree courses.
“Today we are preparing our young people for high levels positions in the tourism sector – up until now they were only applying for jobs lower down the scale”, said the mayor. He also spoke of the important role councils have to play in the education of their citizens, saying that this medal was “was a recognition of the work of councils. Boroughs, along with universities, play an important role in the liberty, progression and advancement of citizens…today there is a university campus in Adeje because a council pushed for it and there was a university open to the idea”, he added.
The mayor said the medal awarded to Adeje should be seen as an example to others that councils need to be on the front line on behalf of their residents. He said today’s society was focussed on the search for economic profit but the need for social profit and balance was also important and had economic value.