In the Pink


The Pink Room/Sala Rosa celebrates three years in existence this month.  Inaugurated in October 2015 by the Adeje mayor José Miguel Rodríguez Fraga and health councillor Amada Trujllo Bencomo, the Room was born from a need, identified by the Walk for Life foundation, for a space for sufferers of breast cancer and their families.

It offers a place to meet others, for information and help socially and professionally.  The Pink Room, having listened to many women’s issues post-mastectomy, also started the BRA project which now offers every single women here who has had breast removal surgery a custom-made special post-op bra, fabricated from non-abrasive material, fitted, closing in front, etc.

The Pink Room has also run yoga classes, pelvic floor sessions, workshops and talks post-op care, healthy eating, etc.  according to the Walk for Life president Brigitte Gypen.  She and councillor Trujillo Bencomo were in attendance at the 3rd anniversary celebrations alongside many of the users of the Room and their families.

A Swim for Life was held last weekend and the annual Walk for Life takes place in December. The Pink Room is in the Adeje ‘Escuela de Seguridad y Convivencia’, in La Nieves with activities every Wednesday from 4pm to 8pm.



Breasting the pink wave

“Here’s to the 5,000” was how Brigitte Gypen, president of the Walk for Life foundation urged people to take part in this year’s event, on Sunday December 17th, from Adeje to Arona, leaving from Siam Mall at 11am.

This will be the XIII edition of the march organised with the Foundation Walk for Life and the two councils, alongside the Cabildo and a number of private patrons whose united goal is to raise awareness, funds for research into breast cancer and those organisations working with individuals and families affected. Participants can register online now and buy their pink t-shirt from December 2nd at Siam Mall where the foundation have a special stand for the purpose.

The Walk for Life has also been delighted to confirm the presence of the para-Olympic champion Gema Hassen-Bey as this year’s Grand Marshall and the Arona and Adeje health councillors, Elena Cabello and Amada Trujillo, who also present at the event presentation today, urged members of the public to also join them in continuing to insist that the public Hospital del Sur has a complete oncology treatment unit. Amada Trujillo Bencomo said, “we hope that soon our patients can attend hospital here in the south so that they needn’t suffer the trip to the north of the island in search of treatment”.

Gema Hassen-Bey said she had decided to accept the offer to participate due to “the very special hugs” she had received from an individual after a conference on cancer. She too, she told the press and public, had been diagnosed with breast cancer and a year later (in a wheelchair) ascended to the Teide summit. “Today I am here to hug back”, she said.

“Come and walk, bring your friend, family, pets. We will have a bus for those who have reduced mobility or who get tired during the (4k) walk, there will be many surprises, a raffle, and lots more” concluded Brigitte Gypen.​

Join us in the ‘swim for life’


This Saturday, September 16th, the Swim for Life is taking place at T3, Tenerife Top Training. This is the fourth year the event is taking place as part of the overall ‘Walk for Life’ movement which has grown every year and now sees thousands of women and men taking part in a selection of breast cancer awareness raising activities.

Participants in the Swim for Life must be over 14 years of age and people will be asked for a donation of €10 to take part in the event – full registration details All the monies raised go towards the Walk for Life foundation.

The day begins at 10.30am with warm up events in the pool, At 11.30 there will be an Agua Gym session and in parallel water games and diving experiences for those interested.

All participants will be presented with a pink swimming cap and the morning will finish with a special lunch for all, prepared by chef Mario López,
Department of Communications

Almost €18,000 raised during this year’s Walk for Life




The annual Walk for Life, the ‘pink wave’ that united Adeje and Arona every year, brought over 3,500 onto the street last weekend and raised almost €18,000.

Money is collected via registration, donations, a raffle, and the sale of many related items, counted in the presence of an official notary and all the money raised goes the two Spanish cancer associations, AMATE and AECC, investigation and research into treatment, and the running of The Pink Room, a dedicated space in Adeje.


This year the route was from Compostela Beach, in Arona, to the Magma Arte & Congreso centre in Adeje, just under 4 kilometres, with live music and dancing at both locations. And for the first time there was also a race for life, with over 130 entrants running ahead of the walkers. The winner in the men’s category was Gilberto Mendoza Alvarez in a time of 12.06” and in the women’s category Adrienn Mozes who finished in 15.03”.


Following the runners a ‘gang’ of bikers set off, well decorated with pink ribbons, balloons, wings and teddies, and after them the main body of walkers, led by a steel band. Upon arrival there were refreshments and fruit free for all participants, and a raffle with a terrific range of donated prizes. There were a number of winning tickets unclaimed – more information on the numbers and prizes on the Carrera por la Vida /Walk for Life facebook page.


The organisers extended their thanks to the many public and private bodies who participated and donated to the event.

Department of Communications

Be part of the pink wave!


If you see a pink wave coming your way this Sunday, December 11th, the best thing to do is join in! It’s the annual Walk for Life, which takes place every year to raise awareness and funds for breast cancer. This is the 12th year of the event which always walks between the two boroughs of Arona and Adeje, and up to 4,000 are expected to take part.

The walk will leave from Compostela beach at 11am with TV presenter Pilar Rumeu Gutiérrez de Salamanca leading as this year’s honorary Marshal. The walk is 3.5 kilometres and will end at the Magma Arte & Congresos centre. Donations and registration monies collected all go towards research into breast cancer treatments and cures as well as support for patients and families via the Spanish Cancer Association, AECC and AMATE, the Association of Women with Breast Cancer.

From 10am on Sunday there will be different performances and events taking place to ‘warm up’ the walkers, so do get there early. There will also be refreshments along the way and a fun reception when the walkers arrive.

Registration and more information is on,

Who will you walk for?



OnSunday December 11th the boroughs of Arona and Adeje come together again to Walk for Life.  The walk is now in its 12th year and works to raise awareness about breast cancer, support those diagnosed and their families through two Spanish associations, and raise funds for research into curing this disease.


The official presentation of the event took place this morning in the Regency Hotel Country Club with founder Brigitte Gypen, the Adeje and Arona health councillors Amada Trujillo Bencomo and Pura Martín Pérez, and television journalist and this year’s honorary walk Marshal, Pilar Rumeu Gutiérrez de Salamanca. Brigitte said, “This is a solidarity event which allows us raise awareness of breast cancer from a positive point of view, celebrating life.  We have a few surprises in store for walkers this year – last year there were 3,300 taking part, and we hope to better than this year”.


The councillors referred to “the synergy between the two local councils of Adeje and Arona” as a key part of the success of this event and mentioned other ongoing projects that the Spanish Cancer Association and Amate are involved in with the Walk for Life movement throughout the year. They added that early detection, mammography, early treatment and less cuts to funding for the health service were also vitally important in the battle to reduce deaths from breast cancer.

TV journalist Pilar Rumeu Gutiérrez de Salamanca said she was honoured to be the Marshal for the walk this year, adding that journalists had very much a part to play in movements of this kind.

This year the walk will leave from Compostela Beach by the Avenida de la Américas, Arona, and follow the road (3.5km) to the Magma Arte & Congresos centre.  During the walk there will be refreshment stands where people can get a drink or piece of fruit. There is also a run for life planned.  More details on all this and registration details are on .





























Today you, tomorrow me

The personnel from the Hotel Isabel Family, in Costa Adeje, have presented monies raised from a benefit dinner to the Walk for Life organisation and the Spanish Cancer Association

entrega recaudacion Hotel Isabel (1)

This week money raised by the personnel from the Hotel Isabel Family, in Costa Adeje, during a hugely successful benefit dinner on July 1st in the Adeje CDTCA, was handed over to the Walk for Life organisation and AECC, the Spanish Cancer Association. The total raised was €4,700, to be divided equally among both organisations.

Present at the handing over of the money were Brigitte Gypen, the Walk for Life founder, María Mercedes de Chávez and Inocencio Fernández del Castillo, from AECC as well as the Adeje health councillor, Amada Trujillo Bencomo.

The organisers of the meal expressed their delight at the success of the event, which saw over 300 people attending the dinner, under the banner The Colours of Life. The title of the meal was to reflect the different kinds of cancer that affect people today but also the importance of living in the face of such adversity. They added that while the idea had come from the hotel personnel, it very quickly grew in popularity as a way of helping others… “We need to go back to the old ways of helping each other, neighbours, friends, the ‘today you, tomorrow me’ idea”, they said. The evening was a great success, with raffle tickets running out before the evening was half way through, so many people were eager to donate and participate.

entrega recaudacion Hotel Isabel (2)
The money will be invested in cancer research and treatment. Today cancer is an illness that affects a growing number of people. Councillor Amada Trujillo; “According to the Spanish Medical Oncology Society (SEOM) cancer will affect one in every two persons born, but statistics are also showing us that the percentage of those surviving cancer has tripled in the last 40 years…thanks to, in principal, the new technologies and treatments which are less invasive and more efficient. That’s why it’s vital that we continue to invest, as medical discoveries, treatments and therapies translate directly into improvements in the quality of life for those affected.”

Studies also confirm the importance of early detection, which gives doctors a greater margin for treatment and to prolong the lives of the patients. In Spain the most common cancer affecting women is breast cancer and men is prostate cancer, and among both sexes colorectal cancer. Regarding survival rates, the SEOM says that the best results are being seen in breast cancer survivors as a result of research in recent years and in the increase in screening and early detection.