“Tourism is more than promotion and marketing…”

At the most recent meeting of the AMTC, the Association of Tourism Towns in the Canarias, held in Arona, the committee released details of the first public conference of the body, ratified the selection of the technical secretariat of the association and welcomed new members.

Present at the meeting were the association president, Adeje mayor José Miguel Rodríguez Fraga and the mayors of San Bartolomé de Tirajana, Marco Aurelio Pérez, of Arona, José Julian Mena, of Guía de Isora, Pedro Martin, as well as councillors Mencey Navarro and Alba Medina (Mogán), Ermitas Moreira (Adeje), David Peréz (Arona) and José Miguel Mena (Guía de Isora).

The meeting approved the membership of the borough of Pájara to the association, and the assumption is that over coming months other tourism boroughs will be joining as well.

Discussion was also held regarding the structure of the up and coming association conference, to be held on June 15th and 16th in the Costa Adeje Tourism Development Centre (CDTCA), the aim being, “to create a space for dialogue and exchange which will open new avenues for the advancement of the tourism model for the Canary Islands”, according to the association president.

The structure of the event will see up to 100 targeted individuals invited to participate, individuals from different public and private sectors, trades unions, education centres, national and international organisations including the World Tourism Organisation. Among issues to be discussed will be sustainable growth, training and employment in the sector, digitalisation and planning.

The conference is not, however, being planned as a forum or congress, “instead we want this to be a meeting place, an open participative body where authorities, intellectuals, workers and business can bring genuine proposals for discussion. Where we look beyond the description of tourism as solely a matter for promotion and marketing, where we recognise the need for serious ground work, in hotels, in the complementary industry, in infrastructure and services”, argued José Miguel Rodríguez Fraga, “matters in which all town councils must be protagonists as it is they who must actively manage in this regard”.

The AMTC committee also accepted an invitation from the business forum, ‘Futurismo 2018’, to be held in Arona, where mayors of tourism towns will discuss relevant issues and needs of the most important tourism destinations in the Canaries, the sector which sustains the economy of the region. La I Conferencia de Municipios Turísticos de Canarias se celebrará el 15 y 16 de junio en Adeje

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