Coastal protection plan

FITUR STAND TECHNICIANS

From El Puertito to La Caleta 

The work involved in participating in the Madrid International Tourism Trade Fair, Fitur, is about much more than simply selling a destination and counting the economic costs and benefits; it’s also about promoting the protection of the elements which made the destination special, and in the case of Adeje there are natural assets of huge importance to the residents and visitors to Adeje. Tourism itself is a tool to improve the quality of life of those residents.

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During this year’s fair the Adeje authorities have been meeting with a myriad of bodies, public and private, who are involved in future plans for the destination. One of those meeting, actually outside the confines of the trade fair hall, was in the Ministry of the Environment where Adeje mayor Jose Miguel Rodríguez Fraga, and the tourism, environmental and urban councillors, Ermitas Moreira, Esther Rivero, and José María Álvarez respectively met with the subdirector of public domains, Josefa Solenou, the head of concessions, Benito Carreras, and Ana García Fletcher, sub director of coastal protection.

Adeje presented their plans for coastal protection from El Puertito to La Caleta “outlining the need to evaluate the public zone conditions which exist to develop a plan whose main aim is to protect and regenerate the marine ecosystem of our borough”, said Esther Rivero. The delegation are hoping to persuade the coastal authorities to cede control of the zone to the council who will then introduce a series of programmes that will work to protect the zone and ensure a development that is 100% sustainable and in line with natural growth. The council had two associations with them to present the plan – the Asociación Océano Sostenible and the Fundación Loro Parque, represented by David Novillo and Javier Almunia,

According to the council the ministry representatives were very interested in the plans and the initial evaluation was very positive, said the mayor, who added that his conviction was that the department was well disposed towards the project, with future meetings to flesh out the proposal already scheduled.

The ministry was also visited by the Arona mayor José Julián Mena and the environment councillor José Luis Gómez, to discuss issues affecting our neighbouring borough, beach concessions, improvement of services and the regeneration of certain zones. Both boroughs continue to work in harmony on certain matters.

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Q for quality
During last’s night’s proceedings at the fair, open to the public until Sunday, the Tourism office in Troya beach was awarded a Q for Quality Tourism, an award that recognised the excellent work carried out by the personnel who staff the office.

It is predicted that up to 100, 000 people will visit the trade fair this weekend. And while the majority of the members of the public who attend are from the Madrid area, each year, organisers say, more and more people travel longer distances to attend and find out about the holiday destinations on offer. Many of those are expected to visit the Costa Adeje and Arona stands.

Saludos, Gabinete de Comunicación

Army concert donation

 

DONACION MANDO DE CANARIAS

500 kilos of products – dry goods, personal hygiene items, etc. were handed over by the local army brigade to the Adeje council earlier today.

The donation was made possible by the funds raised by the Army band Christmas Concert in the Magma Arte & Congresos centre, which was held on December 17th for the second consecutive year in Adeje.

The goods will be stored in the Adeje food bank and given over the families in need in the borough. The donation was handed over to the councillors Isabel Fernández González and Adolfo Alonso Ferrera by Commandant José Ignacio García Salamanca.
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Riders to the sea

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On Friday Adeje celebrates San Sebastián, one of the oldest fiestas on the island

Adeje is getting ready to celebrate the feast day of one of its patron saints, San Sebastián, with the main event taking place on the La Enramada beach on Friday, January 20th, after 12 midday mass. This fiesta was first celebrated here in Adeje during the 16th century, though has been adapted over time.

Devotions begin on Thursday January 19th with a sung mass at 8pm in the church in the San Sebastián plaza in La Caleta, with the Armeñime Parranda Boleros. This will be followed by a procession in the locality with music from the Adeje town band, and the evening will end with a fireworks display. There will also be an open-air photography exhibition telling the story of the celebrations down the years and a folklore festival with the participation of a number of groups, including the Adeje folklore school, Imoque and La Diata. There will also be tables and stalls offering food and drink.

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According to the councillor for creativity Adolfo Alonso Ferrera, “San Sebastián is a sign of our identity in Adeje, and a festival that brings a multitude of people together from many different parts. In recent years the feast day has become an important one in the borough’s tourism calendar and many people now schedule their holidays to coincide with the event.”

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The big day is Friday January 20th, with mass in the San Sebastián church at midday sung by the Santa Úrsula parochial choir. This will be followed by a procession with the Puerto de la Cruz trumpet and drum band, and then the traditional riding of horses into the sea at the La Enramada beach. The statue of the saint is then carried to the water and returned to the church where he meets the statue of the other patron of Adeje, the Virgin of the Incarnation. The religious acts then conclude with a blessing of all the animals that have been brought along, from cattle to pets.

Given the large number of people expected to attend the events, in particular on Friday, the council will have a large number of security and safety personnel in attendance.

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Costa Adeje preparations for Fitur

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Costa Adeje will have its own stand at Fitur, the Spanish Tourism Trade Fair

Adeje mayor: “We want to stamp our own identity on the event while still part of the overall package, as we are part of Spain, the Canaries and Tenerife”

Costa Adeje will present the main strategies for the destination for 2017 during FITUR, the international Spanish Tourism Trade Fair. Announcing details of the plan to the press, Adeje mayor José Miguel Rodríguez Fraga and tourism councillor Ermitas Moreira García explained the new offers the destination would promote at the fair as well as stressing recent data proving the excellent economic state of the destination and how it is maintaining its position as one of the best locations in Spain in terms of hotel/hotel-apartment occupation and tourism excellence.

The Costa Adeje stand at Fitur, which takes place in Madrid from January 18th – 22nd, will be alongside the Arona stand. “We will have our own individual presence but beside the Arona stand – we are the two big destinations in Tenerife” said the mayor. For Rodríguez Fraga the individual stands don’t, in any way, signify a separation of Adeje from the overall promotions for Spain, the Canary Island and Spain – “we are all under the same umbrellas”, he added. “Each destination had the right to promote their own initiatives, their momentum, to highlight the things that make the destination different and special”. During Fitur Adeje representatives will also be integral to Tenerife Tourism events and meetings.

Regarding the work alongside Arona, the two boroughs worked together on joint offers last year too – “this level of co-ordination with Arona is very important. Geographically we are united, and the effect on the tourist is the same”, said the mayor. “We need to work together to gain the loyalty of our visitors and compete against other destinations”.

Costa Adeje is recognised as a good investment destination too, constantly renovating and improving its tourism infrastructures, public and private, always encouraging innovation and adapting to the changing needs and wants of the visitor. “We have made important changes to public infrastructures and taken on private plans to improve the quality of the destination”, said the tourism councillor Ermitas Moreira, adding that “there is a high level of investment in the destination which has been very important in improvements to Costa Adeje, bettering the offer and helping us move in the right direction. We are talking about investment in the region of 100 million euros from private entities, added to public funds earmarked for the coming years”.

The mayor said the work the team would be undertaking during Fitur would be “intensive…we have a lot to offer and a lot to outline. We are a modern strong destination, one of the most profitable and most popular in Spain”.

Moreira said that the lines of promotion during the fair would include the nature offers, outdoor sports and leisure. “While of course we are a holiday tourist destination we have terrific natural, heritage and cultural strings to our bow, which are also part of our holiday destination, as it is much more than simply sun and sea”. Costa Adeje will present an app that offers three dimensional virtual reality and 360º images of the area, showing the many sides of Costa Adeje.

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Car park for Adeje centre

 

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2017 looks set to be a busy year for Adeje. The mayor, José Miguel Rodríguez Fraga and works councillor, Carmen Rosa González Cabrera, outlined some of the projects in the Adeje 2020 plan that will very soon begin to take shape today, including a large underground car park in the centre of Adeje town. 200 parking places will be created in a car park just in front of the Fort House (near the canon) as part of an initiative to generate new business in the centre and attract more visitors to the zone.

The mayor said, “This is a project which is designed to benefit those who live in the centre of Adeje, including the historic section, La Postura and Los Olivos. With this initiative we are meeting an important demand from our residents and, at the same time, reflecting the intrinsic value of the town centre and the existing infrastructures”. He added that this was just one of a number of plans that are in the Adeje 202 project for the borough, designed to improve connectivity in the zone.

José Miguel Rodríguez Fraga also told press that he had held a public meeting with businesses in the affected zones and had been pleased at their support for the move reflecting, as it does, the council’s interest in incentives for the local economy.

The work is to be financed 100% by the council and could cost in the region of three million euros. Work is expected to begin later this month and last up to a year. Once completed the management of the car park will be put out to tender.

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Councillor Carmen Rosa González told press, “the exact location of the car park will be between Calles Castillo, Dóna Concha Álvarez and Tagoror. The building will enhance the surrounds, and include a viewing point for the Fort House, the Barranco del Infierno and other spots of interest in the town.”

The car park will be on three stories, two covered and one semi covered, which will be the access zone by the Calle Tagoror, with the exit onto the Calle Castillo. There will be two pedestrian entrances/stairways to the car park as well as a lift to accommodate those with special mobility needs. The infrastructure will also include marking, automatic payment machines and security.

 

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A busy start to the year!

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The calendar for first month of 2017 in Adeje is already full with sporting, traditional and cultural events on offer via the Council and the celebration of one of the borough’s patron saints, San Sebastián, on January 19th & 20th.

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Events kick off this Friday, January 13th, at 6pm in the Adeje Cultural Centre (room 9) with a presentation of a book “Fantasías de la abuela Copito” by Adeje woman Juana Rita González Acosta, based on questions from her grandchildren, full of adventure, love and learning.

 

On the same evening, at 8pm a new art exhibition will be opened in the exhibition hall by Italian-born artist Stefania Fratti She has hosted shows in Milan, Magenta and Brianza, won first place in “Mi Ciudad/My Town” competition, and has been based in Tenerife now for a number of years.

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On Sunday January 15th a delegation from the local basketball school will be in attendance at the big league game between Iberostar Tenerife and FC Barcelona in the Pabellón Santiago Martín. Costa Adeje is the official ‘clean play’ sponsor as part of a cross-borough Chasna Isora campaign.

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The Kings are arriving!

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 Melchior, Gaspar and Baltasar will land in the Adeje Municipal Football grounds at 5pm tomorrow, January 5th, and receive the magic key to the town from the mayor

Their highnesses, the Three Kings of the Orient, or the Magi, will arrive to Adeje tomorrow by helicopter, landing at 5pm in the Municipal Football grounds.  They will be met by the Adeje mayor Jose Miguel Rodríguez Fraga who will give them the special key allowing them enter the homes of all the children of the borough to deliver gifts.  The event is open to the public (entry is €1, proceeds to charity), who will also be entertained prior to the arrival of the VIP guests.

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Once they have rested, their Majesties will begin the parade, leaving from the Adeje health centre up the Calle Grande, finishing at the Plaza España.  This year more than 600 kilos of jellies will be handed out along the way.

The parade has a few new additions this year in Adeje, and is divided into two parts. The first will see the steel bands lead many cartoon characters from the world of television and cinema up the street, as well as local dancers and actors, from Ballet Beanky and the Comparsa Angeles del Sur.   The Adeje volunteer fire brigade will also be taking part as well as members of the Spanish postal service charged with making sure the Kings receive the cards sent by millions of children every year.

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The second part of the parade will see their Majesties take part in a story telling section, explaining their role in the celebration using historical texts to tell the tale of the Epiphany and the Magi.  There will also be a Nativity float with the Holy Family on board.

 

According to the Adeje councillor for creative development, Adolfo Alonso Ferrera, “This parade is one of the most endearing and significant culturally which is why we are introducing new elements that will create more public interest as well as reminding people why this day is so special”.

 

 

 

Department of Communications