Fitur Festival will showcase Adeje entertainment

 

Costa Adeje is in Madrid today, as the annual Spanish tourism trade fair, Fitur, kicks off, and will be present in a number of different stands and dedicated spaces during the days of the trade fair.

Adeje is part of the new AMTC, the association of Canarian tourism municipalities and in this regard will take part in a number of meetings with travel professionals and tour operators.

One of the new sections to be introduced this year is Fitur Festival, an international stand which will include Costa Adeje who will present the Happy Streets programme, “360º of leisure for everyone”. The borough will also use this space to promote such diverse events such as the Easter passion play, the Children of the 80s concerts, Tenerife Fashion Beach Costa Adeje, the Rallye Villa de Adeje and much more.

These promotions will be happening in partnership with companies such as Siam Park, Hard Rock Hotel, Farra Producciones, Monkey Beach, Creventy and others. The main presentations will be from Wednesday to Friday using a huge LED screen, two meeting zones, a stage, touch screens and expo areas as well as local performers.

The Expo Vida company is at Fitur this year and there will also be a show cookery demonstration at the AMTC stand with chef Pablo Pastor, with the expansion of the Adeje gastronomy offer and its inclusion in the tourist ‘menu’.

The main business of Fitur takes place from today, Tuesday, through to Friday with Adeje representatives taking part in over 21 meetings and events, and the Adeje mayor, José Miguel Rodríguez Fraga, will also be guest of honour at the Iberoamericana Tourism Ministers Conference (CIMET 2018).

 

 

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Canarian top five destinations share Fitur stand

The Association of Canarian Tourist Municipalities, the AMTC, say they defend unity, not uniformity

José Miguel Rodríguez Fraga: “We are not trying to breach unity, but people have to understand that unity is not the same as uniformity and as destinations we have our own identity”.

The AMTC, the Association of Canarian Tourist Municipalities, outlined their strategy for Fitur, the Spanish Tourism Trade Fair, at a press conference this Friday, where, for the first time, the association will have its own stand and a series of activities geared towards working with professionals and sector representatives at the fair in Madrid next week.

Attending the press conference were Adeje mayor José Miguel Rodríguez Fraga; Arona mayor José Julián Mena, Guía de Isora mayor Pedro Martín and the tourism councillors for Turismo de San Bartolomé de Tirajana, Ramón Suárez and for Mogán, Mencey Navarro. The five AMTC representatives have bee working together for many months to prepare the stand which will reflect the work of the five boroughs in what is the most important economic sector in the Canaries, tourism. A space that will reflect modernity, using the latest technological innovations, touch screen presentations, video presentations, meeting zones for each borough, a space reserved for visiting press and sector agents as well as work space for representatives from each borough.

As president of the association, Rodríguez Fraga said they were in preparation for “one of the most important tourism fairs in the world” and the presence of the association was the result of reflection over time and something indicated in the constitution of the association since 2016.

In 2017 Adeje and Arona shared the ‘Tenerife Sur’ stand at the fair, notching up 10 thousand direct visits, 40 thousand indirect contacts with 150 concrete actions with professionals. The figures give an idea of the volume of work which can be generated by this year’s stand shared by 5 boroughs. This in turn can “improve competitivity, something that is vital for the development of our tourism strategy in the Canaries where we must be as aware of quality as we are of quantity”, commented the mayor of Arona. “If our boroughs benefit, so does Tenerife, the Canary Islands and Spain.”

The mayors and councillors said the association would have three official events in Fitur, a general presentation of their strategy, a general meeting and a meeting with other Canarian representatives who wished to attend. Each of the five boroughs would also be engaged in individual activities, meeting with sector professionals, press, travel agencies, etc. “We are not going to Fitur just to hand out leaflets or gifts, our presence here with this stand and our activities are designed to create new contacts, meet professionals and those who have influence in our destinations, because as well as our identification as Canarian resorts we also have our individual identities” said the Guía de Isora mayor.

“We are not interested in breaching unity, but people have to understand that unity isn’t the same as uniformity” explained the Adeje mayor, adding that each destination has a duty to explain and outline their individual offer and particular attractions. The Mogán councillor added that a debate about unified representation had been opened up and created a high level of expectation “because we have an important part to play and something to say within the tourism industry, and this is a way of measuring the potential of the five boroughs that we are representing here”.

All the representatives made it clear that they are not seeking confrontation with the bodies that represent tourism at insular and regional levels. “This is not about political allegiances”, the San Bartolomé councillor explained, “we all have one goal, to improve our destination and the Canary Islands and that is the same goal as the Spanish Association of Tourism Municipalities and has caused no problems at national level”.

The five member boroughs represent 6% of the tourist trade nationally, with a combined total of 57 million overnight stays per year, 53% of the Canarian tourism spend and 6.8 million tourists.

URGENT: WATER CUTS

To improve the water supply in Miraverde there will be temporary cuts in water supply in the followoing zones on Thurday, January 11th, 2018 from 8.30am – 6pm.

Affected zones:

  • MIRAVERDE:
  • C/ EL DRAGO
  • C/ EL CEDRO
  • C/ EL PINO
  • C/ EL LAUREL
  • C/ EUCALIPTO
  • C/ EDMUNDO ESPLUGAS
  • OASIS DE FAÑABE:
  • C/ EL PERALILLO
  • C/ EL BREZO
  • C/ BEIRUT
  • EL BERIL
  • C/ LA ENRAMADA
  • C/ VIRGEN DE GUADALUOE
  • C/ EL BERIL
  • BAHIA DEL DUQUE:
  • C/ AGANDO
  • C/ ROQUE NUBLO
  • C/ ROQUE DE LOS MUCHACHOS
  • C/ ROQUE DEL SALMOR
  • C/ ALCALDE WALTER PAETZMAN
  • C/ UNTERHACHING
  • C/ LONDRES
  • C/ REYKIJAVIK
  • C/ BISCHOFSHOFEN
  • C/ HELSINKI
  • AVDA. MOSCU
  • AVDA. JARDINES DEL DUQUE
  • AVDA. BRUSELAS
  • LA CALETA:
  • C/ LAS ARTES
  • C/ EL VARADERO
  • C/ LAS TERRAZAS
  • C/ EL MUELLE
  • C/ EL CABEZO
  • C/ LAS GAVIOTAS
  • C/ LAS CAÑAS
  • C/ SAN MIGUEL
  • AVDA. LOS ACANTILADOS
  • PASEO LA LAJITA
  • PASEO EL MEDREGAL
  • PASEO MARITIMO
  • PASEO CALLEJA
  • PASEO LOS PESCADORES
  • PASEO LOS ABADES

Water company Entemanser say they will re-establish the supply in as short a time as possible when work is complete.  For further information their client attention number is  902 23 60 23.

Adeje’s San Sebastian celebrations

 

Adeje is getting ready to pay homage to one of the borough’s patron saints, San Sebastián, a celebration which dates back to the 18th Century and which takes place along the beach of La Enramada in La
Caleta, adapted over the years. This year celebrations take place on January 19th and 20th and those who wish to take part (as riders, etc) must have registered by January 12th.

Events will begin from 8pm on Friday January 19th with a sung mass in the La Caleta church, after which the statue of San Sebastian will take part in a short parade accompanied by the Adeje municipal band, with fireworks. This will be followed by a festival of folk music and visitors will also be able to view the open air exhibition of images/photographs of the tradition of San Sebastian in the borough.

On Saturday January 20th at midday there will be a mass sung by the Santa Úrsula parish choir, after which the procession to the beach will begin, accompanied, as is the custom, by horses and riders and many more animals, as well as the thousands of spectators who will await them along the beach. Upon the return to the square the priest will bless others animals that have been brought to the event.

The council will be organising parking for the duration of the events designed to leave the main streets free for visitors and residents to enjoy the celebrations and for better traffic circulation. There will also be designated viewing areas for people with mobility difficulties.

The Adeje statue of San Sebastián was commissioned for the borough by Fr. Eulogio Gutiérrez Estévez (1851-1917) who was the parish priest in the borough for 17 years. Over the years many have attributed miracles to the statue and the saint, and many still pray to him for relief from pain and suffering. A report in the 1916 Gazeta de Tenerife speaks of the celebrations that year, reporting on local fun, and a procession of over 100 camels and other ‘beasts of burden’ to the beach accompanied by more than 2,000 members of the public.

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‘Paws’ for thought!

 

The Adeje department of health promotion has launched a new campaign to increase awareness among pet owners of the need to take responsibility for the actions of their pets in public. The campaign, ‘Échame una pata’ (give me a paw) offers a free gift of doggy poop bags and pee-pee cleaning bottles for owners who register their four-legged friend on the animal census. “Social harmony in our town has to be respected at all levels”, says health councillor Amada Trujillo Bencomo, “and some pet owners need to make more of an effort to respect communal zones and public spaces used by us all, making sure dogs are on a lead and picking up and cleaning up after them”.

She continued, “A society that loves animals is a society that is developing along the right lines, with a special connection to respect for all forms of life, and that’s why we in Adeje have so many people who do own animals and love them and respect others too. Unfortunately there are always a few who don’t take their responsibilities seriously. Owning a pet brings with it duties and obligations”, she explained.

The campaign will see leaflets distributed in schools and municipal installations, posters, ads, information on social media, etc, encouraging people to make sure their pets are on the census and have a microchip, which is mandatory for animals over three months of age.

The councillor stressed too that it was important for those who might just have received a pet as a Christmas or Kings gift that these are new members of the family, not toys, and must be treated as such. New pets must be trained too, and owners have to be respectful of neighbours when it comes to cleanliness and noise.

The campaign also reminds the public that animals are not allowed in public pools, beaches, bathing areas, playgrounds or green zones at any time of the year.

 

 

 

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Kings arrival and parade through the town!


Their majesties, the Magi, the three kings of the Orient, Melchior, Gaspar and Balthazar, will fly into Adeje by helicopter on this Friday evening shortly before 6pm where they will be greeted in the municipal football ground by hundreds of Adeje families, and the mayor, José Miguel Rodríguez Fraga, who will give them the master key to the town, which, for one night only, opens the door for their majesties to the borough’s houses, so gifts may be left.
There is a nominal cover charge for entry into the football ground of €1, and this year the seating on both sides of the pitch will be open to the public as, for reasons of security, the helicopter won’t be landing in the actual grounds.  Tickets are on sale in the Cultural Centre and at the door of the football grounds tomorrow.  The public are advised to arrive before 5pm.


Once their majesties have received the key from the mayor, they will rest before joining the parade, which will start at the Adeje health centre at 7pm and make its way up the Calle Grande to the Plaza de España.  The parade is in two parts – the first is ‘Fantasía’, with steel drums, dancing groups, tumblers, and famous cartoon characters as well as local performers from Ballet Beanky and Los Angeles.  The Adeje volunteer fire brigade will also be on hand as will postal workers to collect and deliver letters to the Three Kings from the borough’s children.   The second part of the parade will be more traditional with their majesties accompanied by biblical characters.
The councillor with responsibility for the parade, Adolfo Alonso Ferrera says “this parade is one of the most eagerly awaited events of the season, bringing together thousands of people not just from Adeje but from all over the south of Tenerife.”  He added that the night’s events will “mark the end of the Adeje Christmas programme in which we have sought to reflect and stress the importance of social harmony, well-being and harmony among all our people”.
When the parade is finished there will be a traditional offering at the doors of the Santa Úrsula church and then their majesties will be in the Plaza de España to receive letters and talk to children.
PRESS ACCREDITATION: Members of the press interested in covering the events must contact the Adeje press office (by return of email) before 11am tomorrow, Friday January 5th, with your name, contact details and name of the media organisation in question.

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New Year’s Eve in Adeje

The Toque Latino, Maquinaria Band and Sensación Gomera bands will be playing you into 2018

Adeje is getting ready to bid ‘adios’ to 2017 with a night full of fun, music and dance with live music from Toque Latino, Maquinaria Band and Sensación Gomera.
On the night of December 31st the Plaza de España is the best place to be, dressed for a party to end the year. This is a year that has been marked by good news for Adeje in employment figures, tourism statistics, and improvements in public and private infrastructures in Costa Adeje, which continues to be a destination leader. We have also seen new investments which have added to the ability of our resident population to advance and move forward in the evolution of our town into a cosmopolitan society.

The Adeje mayor, José Miguel Rodríguez Fraga, reminds us that “Christmas is a symbol of our shared social harmony, OF family in our society. Whatever your religious beliefs, we celebrate this season as one that represents unity, solidarity, togetherness, values that we renew with the arrival of a new year.

“Social harmony is one of the fundamental pillars in the evolution of our modern society, a town that values its neighbours, a town that embraces all its citizens who have chosen to come and live here, to create new homes here. And we are from more than 120 countries sharing our living space, our traditions, our happy as well as our sadder moments. The strands that bind us are those of friendship and solidarity that mark us out as a people that both respect and value our past as part of the road to the future”.

The mayor added that these values, this spirit of solidarity will carry us into 2018 “with optimism”:

On the 31st the Plaza de España will host a party open to all. The celebrations begin from 11pm, and at midnight, we will celebrate the start of a new year full of hope and new opportunities together.

We wish everyone a Happy New Year!

 

 

 

 

 

 

 

 

 

 

 

Department of Communications

 

Strategy Plan for Sustainable Investment in Adeje

“Our aim is to see the zone as a pioneer in sustainability”

The Adeje council, via the department of municipal works under Councillor Carmen Rosa González Cabrera, says work on the Calles Uruguay and Paraguay should be completed during the first quarter of 2018.

“Under the Strategy Plan for Sustainable Investment, financed 100% by the council, we are upgrading Costa Adeje to meet the demands of residents and tourists. These works, as well as those that are on-going on Calles Panamá and Venezuela, will be part of our overall aim which is to see the zone as pioneer in the areas of sustainability in connectivity and accessibility,” said Councillor Carmen Rosa.

The works will cost in the region of half a million euros and will see new pavements along the streets, the removal of any barriers for wheelchair users with other changes to make mobility easier along the streets in question.

Street lighting is to be improved with use of energy efficient bulbs and new ecologically improved rubbish islands and underground containers in adjacent zones. There will also be new drainage installed, street seating and better signage along the relevant streets.

 

 

 

Department of Communications

 

 

 

 

 

 

A rooftop tale

This is a story written for English Time by Tenerife author John Reid for our Christmas special

When Peter was a little boy, growing up in Tenerife in the 1960s, Father Christmas (or Santa) only had to climb down a dozen or so chimneys. There were very few European foreigners living on the island and local children knew only of the magic of the three wise Kings of Orient. Father Christmas was just a quaint old fellow they had begun to refer to as Papa Noel and he was definitely looked upon as very inferior indeed.

Little Peter, the foreigner from Great Britain, and his best Spanish friend, Manolito, each worshipped their own provider of Christmas gifts. Each had been taught, from an early age, that his own particular belief, or joyful tradition, was far better than the other’s.

Anyway, way back in 1965, Father Christmas came down the chimney at Peter’s house as usual on the night of 24th December with stockings full of brilliant toys. On the following morning, Peter was in a state of great excitement opening his presents and he played and played and played. His best Spanish friend, Manolito, was green with envy as Peter innocently showed off his lorry and train and cowboy pistol and he refused to talk to Peter for days.

A couple of weeks later the Wise Kings of Orient trotted up on their camels to Manolito’s house in the middle of a banana plantation. When Manolito opened his presents on 6th January it was his turn to leap about in a state of great excitement. His father was a very important man and seemed to get preferential treatment from the wise kings.

Pillowcases, not stockings, packed with extravagant and superb toys, far better, it seemed, than Peter’s were spread over a Persian carpet. Manolito had received many more and grander presents than Peter. He even got a belt with two golden cowboy pistols. What’s more, by the time Manolito began to play with his lorry and train, Peter’s were all very worn indeed, with wheels falling off and fit only for the poor boy who lived in a hovel down the lane. The pistol no longer even made a bang. It was Peter now who was green with envy and he too refused to talk to Manolito for days and days.

News of this envious behaviour between two little boys reached King Melchior, the senior of the three wise kings. He summoned King Baltazar.

“Ah! Good morning, Baltazar. My falcon tells me you’ve been having furtive meetings with that old snowy fool they call Santa, and in fact that you appear to get on quite well with him. Is this so?”

“Well, I don’t really know him well, your Majesty, but he is quite a pleasant old chap, actually. We meet every year and share a glass or two of wine on the roof of the English Anglican church. But I spy on him, of course! If you remember, you did send me to spy on him a few years ago in order to find out where he got his children’s toys from….”

“Did I?…Ah…Well. Well good”, stuttered King Melchior, rather caught off guard.

“Well, I want you to negotiate a truce with him. All this competing for the finest toys and between our religions and beliefs is confusing and stirring up trouble amongst ordinary human beings. We can’t have little children like Peter and Manolito falling for adult tricks and jealousies and about beliefs and religions being better than the other, what?”

So, when King Baltazar and Father Christmas had their annual meeting on the roof of All Saints Church in Puerto de la Cruz the very next year, it went on for much longer than usual, a bit like today’s Brexit business. Negotiations were quite tough and each needed to consult advisors around the continents. But a treaty was signed under which children should not be affected by adult interests, predilections or political and religious nonsense.

The process would take a few years, of course, but the idea was for the Three Wise Kings and Father Christmas not only to share the same shopping centres and toy manufacturers but also to share the duty and pleasure of bringing joy to children.

And so it happened. In fact, the island of Tenerife had the great honour of becoming the headquarters of this new association of shared beliefs and religions. Today, children on this and other islands under Spanish dominion have been blessed. In fact they are very lucky indeed. That very sensible and uniting agreement signed by King Baltazar on behalf of the Wise Kings and Father Christmas on the English slate roof of All Saints Church in the Taoro Park enables them to receive gifts from Father Christmas and the Three Wise Kings.

In other words, children of all nationalities enjoy visits from Santa on Christmas Eve, celebrating the birth of Jesus, but can also expect equally wonderful gifts from the wise kings in January when they come to present baby Jesus with gold, frankincense and myrrh.

Actually, between you and I, the adults keep most of the gold and things…..and Father Christmas has taken to climbing over balconies because of the lack of chimneys on the island. Well, we don’t really need heating, do we?

But the whole point is that it works. As a result of that meeting on the roof of All Saints Church, both Peter’s and Manolito’s grandchildren love both Father Christmas AND the Three Wise Kings of Orient. Sharing and being tolerant of each other’s beliefs, especially at Christmas, is a wonderful thing, you know.

So, long live Father Christmas and the three Wise Kings of Orient.