Why the midlands matter

This weekend the Chasna-Isora Association celebrates 20 years. This group is made up of nine of the South Tenerife councils (Adeje, Arico, Arona, Fasnia, Granadilla de Abona, Guía de Isora, San Miguel de Abona, Santiago del Teide, Vilaflor de Chasna) and geographically occupies the southern half of the island. Its main objective is the socio-economic development of the midlands of the region and all the participating councils have the development of the midlands as part of their development programmes and facilitate information and experience exchange between private and public entities.

The current president of the Association is Manuel Luis Méndez Martín, the economic development councillor for Adeje. This weekend, he says, the events are designed to remind people of the important role the midlands play in the south of the island’s life and economy and the events will also pay tribute to those who have working in recent years to promote and oversee development in the region’s rural zones.


“We want to make the public more aware of the work in development and advancement that is being done by the association but, above all, to recognise the continuous efforts by those who work in the midlands”, he commented.

For the association president one of the most important challenges in the coming years will be “ensuring that those working in the primary sector in these rural regions are also protagonists and participants in tourism, our main economic motor, generating new opportunities for improvement, growth and the creation of jobs.”

The anniversary celebrations start today, Friday, in the main plaza in Vilaflor, with a number of official ceremonies with public experts and speakers as well as those from private institutions involved in local development. There will be an act this afternoon honouring individuals who have worked directly in the development of the region as well as a homage to José Alfonso Delgado Delgado, who proposed the creation of the association 20 years ago.

Alongside the official act there will be a fair with local craft and agricultural produce from the nine different boroughs, children’s activities, guided walks in Vilaflor, theatre performances and different activities throughout the weekend. Celebrations will end with music from Al Sur and the Asociación Musical Guargazal.

Listening to the children


Adeje mayor José Miguel Rodríguez Fraga and the territorial director of AldeasInfantiles, Javier Perdomo Torres, have signed an covenant this week which works to help develop participative harmonious projects in the borough.

According to the mayor, “we are developing a plan to create spaces where children can learn and grow in diversity, in values. We are working with schools and I believe
AldeasInfantiles are the right partners for this project. We are working on a very participative programme, we want them to let us know what they wish to see, with the overall aim being the creation of a working plan for the Town Hall in all areas because this project is multi-departmental. We are using sport, music, culture, to create the space for harmonious co-existence, for social and human advancement.”

For his part, Javier Perdomo Torres said that “for us this is a great opportunity to give children a proper voice and ask them what future they want to have, what kind of town and world they want to live in. We have to learn to listen to them and think honestly about what they want and how we can make their wishes a reality while being aware of the starting point we are at for this change. From moment the children begin to be part of that change and are driving the change we are at the start of a very important programme that will enrich everyone.”

The covenant looks to encourage the development or the participative process among children and communities, placing a value on human diversity and social existence in Adeje through the evolution of talks, meetings, and workshops, in the community and education arenas, and in co-ordination with different associations and collectives

The plan will also include an annual general meeting, a Children’s Day, with all the relevant groups and individuals taking part in the project sharing results and working on concrete action plans.

The Adeje Council will give the AldeasInfantiles organisation a project space in the Security and Conviviality school to develop the programme which is scheduled to last for a year, with the possibility of an extension depending upon the results.

Rights for rural women


“Sowing the seeds of equality leads to a balanced crop”

Thursday October 13th was International Day of Rural Women and here in Adeje there was a well-attended conference on the role of women in rural life in Tenerife, with a parallel conference having also taken place earlier in the same week in La Guancha in the north of the island.

This, the VIII Meeting of Rural Women of Tenerife, organised by the Cabildo Agricultural and Rural Development division and the Adeje council, was under the slogan (translated) “sowing the seeds of equality leads to a balanced crop”, and was attended by over 100 women working in the agricultural sector.


The day began at 10am with a visit to the Montesdeoca Dairy. This enterprise is run by Ángeles García and has won numerous awards nationally and internationally for the quality and variety of their produce – cheeses, butter, goat´s milk yogurts, and wines, among other goods. During the visit the women were also invited to sample some of the produce.

The day continued with presentations at the CDTCA (the Costa Adeje Tourism Development Centre) from the Adeje mayor, José Miguel Rodríguez Fraga and the Tenerife Cabildo agricultural councillor, both of them stressing “the importance of women in this sector in the Canaries and in Tenerife in particular”.

The mayor continued, “Women have always been the motor of our society. On their shoulders has fallen the responsibility of caring for the family, the home, and more, and under unequal conditions. In the world of agriculture women have also suffered discrimination and for that reason I want to underline how important and vital their contribution is.”


The Cabildo’s Jesús Morales said that with this project “we want to guarantee fundamental equal opportunities for women, and establish open forums, where there can be an exchange of ideas, given the low visibility women have had in the agricultural sector up to now.” He added that it was important to increase awareness generally of the work that women do in the farming and agricultural sectors.


A manifesto on behalf of rural women was read into the records, and among the demands was a call for better public initiatives favouring rural enterprise as well as technological innovation in the sector. Participants also welcomed the development at regional level of the law of shared titles, (Ley de Titularidad Compartida) which was working directly to given legal representation to women as partners in agricultural endeavours.

Romería to mark the end of the Fiestas



Traditional activities mark the end of the 2016 Adeje Patron Fiestas. On Saturday October 15th at 9pm the XXXII Adeje Folklore Festival takes place, organised by the Adeje Municipal Folklore School. This year the running theme is the link between popular music and traditional, and this year will also feature the relationship between the music of the Canarias and America.

Also taking part in the Folklore Festival are Ignoce de Araya, Chajoigo de Barranco Hondo and Achamán and at the end of the folklore performances the Sabrosa orchestra will end the night with a street party in the Plaza.


The traditional Romería will put the finishing touches to the Fiestas. Activities begin at 10am on Sunday October 16th with the Farm Fair in the small plaza just behind the Hacienda offices and the main post office. At 11 Mass will be sung by the Adeje Municipal Folklore Group followed by the offering of farm products to the church patrons.

The Romería itself will begin at 1pm, leaving from the Adeje Health Centre and moving up the Calle Grande to the Santa Úrsula Churh with 13 carts taking place and bringing gifts to teh Virgin of the Incarnation, Santa Úrsula and San Sebastián, the patrons of the borough.

Anyone who wishes to take part in the Romería itself should come along in traditional Canarian dress. Please do respect the security orders of the local police. çromeria-adeje-3

La Caleta donation



The La Caleta fiestas committee donate goods worth €1,000 to families in need

The president of the 2016 La Caleta Fiestas committee, Manuel Luis Morales, and vicepresident Estrella Jorge, recently handed over €1,000 worth of goods to the Adeje department of social welfare, specifically items for baby care, including nappies, baby food, formula, etc. The goods were handed over at the Adeje Food Bank and were gratefully received by the councillor for social welfare, Isabel Fernández González.

Councillor Fernández said she was “profoundly grateful for this solidarity gesture on the part of the La Caleta committee. It’s these kind of actions that help us reach all the families in need in the Adeje borough and in particular those most vulnerable, most in need, the children”.


The Adeje Food Bank has been operated by the Adeje council for a number of years to ensure that families in the borough have access to basics during hard times. As well as food, the council, through the offices of the department of social welfare, can help with other financial problems with a team of professional assessors and social welfare officers on hand.

In addition to this assistance, other departments are also helping families in difficulties, such as travel and book grants from the department of education for students in the borough, and social and training programmes created by the department of employment promotion, designed for those in danger of social exclusion.
Adeje Communication Department

Sports, concerts and youth activities take centre stage this week




The Adeje Fiestas continue this week with youth-related activities in the Factory of Art, celebrating 10 years in the Adeje Youth Centre. The Centre, in the Avenido de los Ventos, is a meeting place, a place for study, experiment, rehearsal, music, and much more for the town’s younger members. The Factory of Art group will perform in the Plaza de España on Tuesday March 11th from 10pm, with a wide selection of artists gracing the stage.

Also on the bill are professional artists including Flipy, a humourist and part of the Paramount Comedy Real Strong Crew hip-hop troupe. New Age Duet, a string ensemble formed by the young violinist Marta Darias with cellist David Morena, both from the Adeje School of Music, and Luna Bo, a promising young singer, perform and the Dixie band will also be on stage to keep the party going.


Wednesday October 12th is a national holiday, and from 9am that morning Adeje hosts the Cross Popular sporting competition. At midday there will be a musical offering from Mesturao and that evening from 8pm in the Plaza de España the public are invited to a concert with the Adeje Orchestra of Modern Music.

Children have another special date on October 13th from 6pm, with Aladdin taking over the Plaza de España in a show for all the family. And on Friday October 14th it’s the turn of Miss Sur contestants with the contest followed by a party in the Plaza with music from Kimbara.

Designing tomorrow’s world



A new Adeje project is asking the children and young people in Adeje’s primary and secondary schools to use their skills to work on designing the Adeje of their future. This initiative is the work of an ‘expert group’ made up of children of different ages from the borough, as well as families and representatives of different groups and collectives.

“We are in a process of building the future for our children. Today’s youth are tomorrow’s adults and that’s why we want them to be part and parcel of this process. We want them to think, to dream, to imagine the Adeje they want in the future. And then we want them to explain their ideas to us, to let us know what is important for them in their lives and what needs to change”, explained the councillor responsible for the mayor’s department and conviviality, Zebenzui Chinea Linares.


The participative workshops that are being held in schools are with students of third and sixth classes in primary schools in Adeje, with children being asked to outline their projected view of a town where children are happy. In parallel a group of children of between 12 to 15 years of age is coming together to look at similar ideas and develop plans to make these ideas into reality.

Adeje council has made sure that the project design is open to the public and adaptable to new ideas and proposals. “Every new suggestion will enhance the overall proposal. We want this to evolve into a movement that will grow, with the enthusiasm of the people of Adeje, who will make it their blueprint for the future of the borough”, the councillor added.

After the conclusions of each group have been received a children’s conference will be planned, “where all the ideas will be shared and where strategies to move ahead will be designed along with the people who have participated in the process, to ensure that the dreams of Adeje’s young people can be realised”.

Anyone who would like to join in the project can find our more information at the School of Security and Conviviality in Las Nieves or by phoning 922 775190.

First full fiesta weekend


Music, dance, parades, and traditions mark the first weekend of Adeje’s fiestas

Loyal to a promise more than 300 years old, the borough of Adeje celebrates the Patronal Festival in honour of the Virgin of the Incarnation, Santa Úrsula, and San Sebastián. This year too the celebrations are a real reflection of the modern and cosmopolitan centre the town has become in recent years. Mayor José Miguel Rodríguez Fraga: “We are 121 nationalities living side by side in peace, respect and in solidarity.

“Adeje has evolved, in particular in recent decades, into a growing but united community. Our most valuable resource – the people – have helped us move in the right direction and today we are both a modern and historic tourist destination”.

The programme of events starts in full this weekend with the Adeje Siglo XX! (21st Century Adeje) on Friday at 10pm with the participation of the seven representatives of the Adeje borough neighbourhoods (Adeje doesn’t elect a local ‘queen’ – instead all the representatives are feted as equal). They are Milagros Bragado, from Las Nieves, María Azul Frachia Villaurreta from Los Olivos, representing Armeñime is Noelia Toledo López, from La Caleta, Naomi Negreen Galindo, Jocelin Ramos Mesa from Tijoco-La Hoya, Rosario Ana Fernández from Fañabé and Andrea Rochina González, representing Adeje Casco.


This year the gala will feature distinct aspects of life in modern Adeje, culture, conviviality, sport, the business community, and women. There will be a nod to the innovation and progress in the borough as well as an audio-visual presentation all in a futuristic setting, with music to follow from Toque Latino.

On Saturday October 8th activities begin at 1.30pm in the Calle Grande Adeje with a patronal music concert, with the band of the Canarian Command and the Military Brass Band Nº2 Brylcan XVI. At 8.30pm that evening the traditional parade with floats from the different neighbourhoods of the borough. Following the parade there will be a street party in the Plaza de España with music from the Maracaibo and Maquinaria bands.



Sunday is when the borough celebrates the Virgin of the Incarnation, with the raising of the borough flag, a mass at 6.30pm, a procession through the main street of the town with local authorities and a light and sound show. From 10pm there will be a performance by Isabel González, ‘Así soy yo’.

Monday is a local fiesta day, with schools and banks and some businesses closed and lots for the kids to do during the day. At the Adeje municipal sports pavilion (opposite the football ground) there will be a children’s play zone with bouncy castles, workshops and different events as well as a conviviality zone from 11am. At 12 midday there is a concert by the El Cardón group in the Calle Grande.

That afternoon at 6.30 mass in the Santa Úrsula church will be sung by the parish choir with a procession afterwards followed by a fireworks display. The evening ends with a one man show by Canarian comedian Manolo Vieira.